MAM
Lotte Chocopie & Coffy Bite launch innovative digital campaigns for #MothersDay2020
Lotte India Corporation Ltd. celebrates this Mother’s Day with two innovative digital campaigns #PauseToThank (Lotte ChocoPie) and #ArgumentsWithMom (Coffy Bite). While Lotte Chocopie seeks to thank all mothers on the occasion, Coffy Bite focuses on the many arguments that one has/had with his/her mom at different points in time.
The digital campaign titled #PauseToThank celebrates the bond of love and affection between a mother and her children. Lotte ChocoPie also launched its new digital film “PauseToThank", which shows two kids wrapping a surprise gift for their mother and wishing her on the occasion. The iconic brand, Coffy Bite has an interesting take for Mother's Day – #ArgumentsWithMom – highlighting age old, fun filled arguments, everyone has had with their mothers. While these arguments have continued for decades, to no end, the mother-child bond stays stronger than ever.
Commenting on the launch, Venkatesh Parthasarathy, VP Marketing, LOTTE India said, “We are extremely delighted to launch these campaigns to honor Moms – truly the most inspiring people in our lives. Mother's Day is special for children as well as mothers and they get an opportunity to relish the everlasting bond of love and affection between them. Through these campaigns, we would like to create moments where people can thank their wonderful, endearing mothers and also an opportunity to make them feel special and to cherish some unforgettable moments spent together."
YouTube links to the TVC is:
To participate in the campaign, please visit one of the following links:
Lotte Chocopie
Facebook: https://facebook.com/LotteChocopieIndia/
Instagram: https://www.instagram.com/lottechocopieindia/
Tiktok: https://vm.tiktok.com/Vmu83E/
Twitter: https://twitter.com/lotte_india/
CoffyBite
Facebook: https://www.facebook.com/CoffyBiteIndia/
Instagram: https://www.instagram.com/coffybiteindiaofficial/
Twitter: https://twitter.com/CoffyBiteIndia
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
