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Los Angeles Tourism unveils new look for discoverlosangeles.com
MUMBAI: The Los Angeles Tourism & Convention Board unveiled the new look for discoverlosangeles.com on the back of twelve month long planning, research and development. Built by the tourism’s digital team, the mobile-first design ensures faster response, enhanced search and better accessibility.
Some of the most talented writers and photographers in the LA area have been tapped by the tourism to create a fun, robust library of content, ranging from guides on hidden neighborhood gems to favorite beaches by playlist and places to visit based on astrological signs. Newly created content will focus on the rise of the millennial parent, neighborhood experiences and quick-read guides throughout the coming months.
“We know that the previous version of our site was one of the highest trafficked tourism sites in the United States of America and we look forward to serving travelers’ needs with our latest mobile-first version, which is packed with user-friendly attributes,” Los Angeles Tourism digital marketing vice president Bill Karz said.
Other highlights of the site include interactive maps, personalisation, events-calender, multi-lingual feature. The interactive maps allow site visitors an in-depth look at LA’s distinct neighborhoods while f the events calendar is a ‘go-to’ source for events in the city.
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
