Brands
L’oréal Professionnel sets guinness record with ‘India’s biggest hair colour moment’
MUMBAI: L’oréal Professionnel has literally coloured outside the lines, bringing together 422 hairstylists and 422 models to set a ‘Guinness world records’ title for “Most people colouring hair” in India. The event, Hair Color Coders 2025, turned a Mumbai hall into the country’s biggest salon, celebrating the artistry, creativity, and skill of India’s professional hairdressing community.
Global Color ambassador Min Kim and actress Kritika Kamra were at the heart of the record-breaking day, demonstrating advanced hair colour techniques while showcasing ‘Iconic browns,’ the brand’s trend of the year. From glossing to balayage and tonal layering, hairdressers proved their prowess, blending education with a dazzling live showcase.
The event spanned a massive one lakh square feet space at Nesco, featuring 60 backwashes and over 5,000 hair colour tubes. It created a buzz online too, generating over 1,000 social mentions in a single day, highlighting the hairstylists’ skill and creativity while giving them a platform to inspire peers and clients alike.
“Hair Color Coders 2025 showcases our ability to set global benchmarks while celebrating India’s hairstyling talent,” said L’oréal India, director, professional products division, Zeenia Bastani. “It was a mega masterclass in creativity, skill, and sheer passion for hairdressing.”
In the months leading up to the event, participants honed their craft through intensive masterclasses, ensuring every transformation reflected precision, artistry, and innovation. L’oréal professionnel India, head of education, Priya Kasthuri Rangan added, “This platform allowed hairstylists to upskill, showcase expertise, and embrace a community built on passion and commitment.”
The day ended with a show-stopping makeover for Kritika Kamra, her hair emerging vibrant, glossy, and perfectly styled in iconic browns. With Hair Color Coders 2025, L’oréal professionnel not only celebrated a record but reinforced its mission: to elevate professional hairdressing in India, combining education, creativity, and innovation in one unforgettable moment.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
