Ad Campaigns
L’Oréal Paris launches Panorama Mascara in India with CGI OOH campaign
Mumbai: L’Oréal Paris proudly showcases its revolutionary CGI out-of-home (OOH) campaign, ‘See Life in Panorama,’ starring global icon Kendall Jenner. This innovative creative is a part of the larger launch campaign of the much-anticipated Panorama Mascara in India, a global bestseller that makes eyes appear up to 1.4 times bigger.
The ‘See Life in Panorama’ campaign highlights the product’s promise of bigger-looking eyes by taking over larger-than-life touchpoints! This innovative CGI is integrated on a cluster of billboards at vibrant neighborhood of Bandra Turner Road followed by other physical billboard displays in other prominent locations in Mumbai such as Worli Sea Link, Juhu Tara Road, & Goregaon West driving strong cues of luxury.
The CGI aims to bring out the concept in a way that is larger than life itself, a one-of-its-kind, phygital integration with an actual physical billboard enhanced through digital amplification. This concept is strongly based on reaction that CGI video leaves viewers questioning, “Was it real?”
This OOH campaign vividly illustrates the mascara’s advanced formula that captures every lash, ensuring they are beautifully coated and defined. Enhanced with L’Oréal Paris’ exclusive five per cent STRETCHFLEX COMPLEX technology, the campaign emphasizes the product’s ability to volumize every lash for a fully fanned-out, panoramic effect.
Conceptualised and executed by Tonic Worldwide & Posterscope India, the CGI OOH campaign is a visual feast that brings the Panorama Mascara to life in a spectacular way.
L’Oréal Paris India’s general manager Dario Zizzi expressed his excitement, stating, “We are thrilled to unveil this innovative OOH campaign to launch the gold-star Panorama Mascara in India. Panorama Mascara, all wrapped in its glossy gold packaging is here to give a luxurious experience to all our consumers, with every coat. With the launch of this campaign, we aim to set new benchmarks for product & marketing innovation because we believe – you’re worth it!”
Experience the magic of the ‘See Life in Panorama’ campaign at Turner Road in Bandra, Mumbai, and discover more about this exciting new mascara offering, now available in India.
Panorama Mascara by L’Oréal Paris, priced at Rs 999, is available to shop at e-commerce platforms like Nykaa, Myntra and modern trade counters like Lifestyle, Shoppers Stop & Nykaa on Trend.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
