Ad Campaigns
L’Oréal Paris introduces a new campaign “See Life in Panorama” with Kendall Jenner
Mumbai: In its ongoing mission to redefine beauty standards, L’Oréal Paris launched its global bestseller Panorama Mascara to India. In line with its campaign “See Life in Panorama”, L’Oréal Paris introduced a digital commercial featuring global ambassador Kendall Jenner, highlighting the groundbreaking innovation in mascara technology.
Panorama Mascara is all set to redefine lash beauty in India with its multi-level bristle brush, making the eyes appear upto 1.4 times bigger. It is designed to give lashes a fanned-out effect and make them. Its advanced formula catches every lash and ensures they are beautifully coated and defined. Infused with L’Oréal Paris’ exclusive five per cent stretchflex complex technology, this mascara seamlessly stretches and extends, volumizing each lash for a fully fanned–out panoramic effect.
Speaking about the launch of this product, L’Oréal Paris global makeup artist Val Garland said, “We are excited to launch the new Panorama Mascara by Volume Million Lashes’ which is an industry game–changer. In just one sweep, lashes are stretched to perfection with its multi-level bristle brush that powers up lashes in seconds. Apply it to the outer corners of the upper lashes first to really open up the eye. Then wiggle the wand through the centre to get lash by lash to get panoramic dimension! This surely is a revolutionary product that will never let your lashes down!”
The digital film perfectly captures the accessible luxury of Panorama Mascara that makes it Kendall Jenner’s favourite. It creates the most well defined, voluminous lash look with a triple-threat combo of length, definition and volume. Infact, according to a consumer survey, 85 per cent consumers confirm the product achieves an open-eyed effect whereas 88 per cent consumers say that it does not smudge all day.
Crafted for wearability, comfort, and performance, Panorama Mascara is resistant to flaking and smudging, providing a reliable solution for women seeking maximum volume without compromising on quality. It is ophthalmologist-tested, as well as safe for sensitive eyes and contact lens wearers. With this mascara, every woman can achieve stunning, panoramic lashes and exude confidence at every glance.
Experience the transformative power of panoramic volume with Panorama Mascara by L’Oréal Paris at Rs 999. It is also available in modern trade counters like Lifestyle, Shoppers Stop, exclusively available on Nykaa, Enrich, Dabur New U, Health & Glow.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
