Brands
L’Oreal Paris ambassadors brighten red carpet at Cannes Film Festival
MUMBAI: The French Riviera village of Cannes and its festival of films is a location that L’Oreal Paris uses to showcase its ambassadors. This year was no different as India’s leading ladies along with some global icons did the honors.
Hindi film actress and fashion diva Sonam Kapoor, India’s best known actress Asihwarya Rai Bachchan, walked the red carper outside the famed Grand Auditorium of the Palais du Festivals. And the international names included: Araya Hargate, Andie Macdowell and Heike Makatsch stunned everyone with their grace and elegance.
India’s favourite fashion diva and style icon, Sonam Kapoor was the epitome of grace and elegance in an exquisite pink ensemble custom made by Elie Saab. Teaming it with custom made rose gold jewellery from Kalyan Jewelers and hair tied in a wispy do, Sonam carried the look with a lot of panache. She channelled a dewy look using True Match Lumi Liquid Highlighter in Rose and accentuated her lovely eyes with La Palette Nude eyeshadow in Gold and True Match Lumi Power in Rose, finishing it with Superliner Black Lacquer and dollops of Superstar Mascara. Flaunting a never seen before pretty pink pout by blending Tint Caresse Lip Cushion in Rose Blossom with Peach Blossom, Sonam stole the spotlight with her effervescent style.
Araya Hargate hit the red carpet in an Alexis Mabille Fall 2014 Couture gown, with her maternity style not holding her back one bit. She paired it with diamond and emerald Chopard jewels giving the look a regal touch. With the pink lips, smokey eyes and a sleek bun, her overall look was elegance at its finest topped off her appearance and added the required elegance to her overall look.
Andie Macdowell worked a striking angle for the premiere of ‘The Meyerowitz Stories’ in a Roberto Cavalli Couture design with a bow-topped bodice in a violet hue and a thigh-high slit. The Giuseppe Zanotti pumps, gemstone Chopard earrings coupled with the smokey eyes and sensuous pink lips added the required drama to her look.
Love Actually star Heike Makatsch arrived on the red carpet in a white and skewed number by Kaviar Gauche. She added a splash of summer glamour to the evening with a dewy look, pink lips and the perfectly winged eyeliner.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
