Brands
L’Oréal appoints Abhijit Chatterjee as India Tech Hub CTO
HYDERABAD: L’Oréal has tapped Abhijit Chatterjee as chief technology officer for its India Tech Hub, placing Hyderabad firmly at the centre of the global beauty major’s technology ambitions.
Chatterjee steps into the role at a moment when beauty and technology are increasingly inseparable. Based in Hyderabad, he will lead strategic technology initiatives while strengthening the India Tech Hub across infrastructure, modernisation and digital operations. The appointment signals L’Oréal’s intent to scale India not just as a delivery centre, but as a global engine for innovation.
The move follows the recent announcement of L’Oréal’s Global Tech Hub at the World Economic Forum 2026 in Davos. The Hyderabad hub is positioned as the company’s first global Beauty Tech flagship and a highlight of the 2026 India France Year of Innovation. Designed to shape the next generation of technology powered beauty, the hub will tap into India’s deep technology talent to deliver impact at a global scale.
Calling the role a “new chapter in Hyderabad”, Chatterjee said he looks forward to building the foundation of the hub and scaling it into a centre of excellence with worldwide influence. He also acknowledged the support of L’Oréal’s global leadership and the Government of Telangana in welcoming the company into the state’s growing innovation ecosystem.
Chatterjee brings over two decades of global technology leadership to L’Oréal. Before joining the beauty giant, he headed IT infrastructure at H&M, where he drove large scale modernisation, cloud optimisation and automation programmes. His earlier stints include senior technology leadership roles at Intel, Visa, Rakuten and Accenture, spanning global operations, digital transformation and enterprise infrastructure.
With Chatterjee at the helm, L’Oréal’s Hyderabad Tech Hub is set to become a place where code meets creativity and where the future of beauty quietly takes shape, one smart system at a time.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
