MAM
Logicserve Digital Wins Six Awards at The Mobby’s 2018
MUMBAI: Logicserve Digital , the Indian media agency arm of Logicserve Group won six awards including the ‘Digital Person of the Year’ honour bestowed upon the CEO Prasad Shejale, at The Mobby’s Awards (part of the Mobile and Digital Marketing Summit) held in Mumbai on 27 November. Additionally, Prasad was listed among the ‘Top 50 Influential Digital Marketing Leaders’ at the prestigious platform.
The other laurels included “Best Display Campaign” for Piramal Healthcare Limited (Programmatic) project; “Best Use of digital media in advertising/marketing” and “best search marketing campaign” for Bajaj Allianz General Insurance Company Limited project; “best use of video” for DHFL General Insurance – COCO campaign; and “best brand marketing campaign” for Reliance Mutual Fund project.
Logicserve Digital co-founder and CEO Prasad Shejale commented, “To be recognised for our campaigns in the mobile marketing space is recognition of our efforts to stay ahead of the curve and innovate to provide competitive advantage for customers. This validation from the industry will be a reminder of the high standard we have set for ourselves for years to come.”
Hosted by the World Marketing Congress and CMO Asia, The Mobby’s celebrates outstanding achievements of individuals and businesses showcasing cutting edge capabilities in mobile marketing. The Mobby’s covers all sections of the Mobile Industry from device, hardware, and accessories through to content development & innovation.
It has been raining awards for Logicserve Digital this year. Starting from three category awards at CMO Asia earlier this year to six awards at ACEF and CDO Converge earlier in October, the company has won a total of 57 awards in 2018.
Brands
Aman Gupta launches new venture OffBeat Studios
Boat co-founder steps into fresh entrepreneurial chapter after shifting to non-executive role.
MUMBAI: Aman Gupta just flipped the beat because when you’ve already made waves with Boat, the next move is to start a whole new rhythm.
boAt co-founder Aman Gupta has unveiled his new entrepreneurial venture, OffBeat Studios, marking his first independent project since stepping away from day-to-day operations at the audio and wearables brand. In a post on X on 3 March 2026, Gupta wrote: “With every birthday, some grow older, I grow bolder. I am still hungry, still impatient and still driven. Aman 2.0 begins soon. Introducing my new venture. @Offbeatstudios1.”
Details about OffBeat Studios remain scarce. Gupta has shared only a stylised “OFF/BEAT” logo and no specifics on the business model, sector focus, funding, team or launch timeline. It is unclear whether the venture will operate independently or hold any strategic link to Boat.
Gupta played a pivotal role in building boAt’s brand and marketing identity since its inception and gained wider visibility as a judge on Shark Tank India. His shift to a non-executive board position followed a leadership transition at Boat last year, Gaurav Nayyar was appointed CEO, while co-founder Sameer Mehta took on the role of executive director focused on strategy, reflecting a move toward professionalised management.
The announcement arrives as Boat’s parent company, Imagine Marketing, gears up for its initial public offering. The Warburg Pincus-backed firm received SEBI approval after confidentially filing in April 2025 and is reportedly targeting a valuation of around Rs 13,000 crore. This marks Boat’s second IPO attempt, the first, filed in January 2022 for Rs 2,000 crore (Rs 900 crore fresh issue + Rs 1,100 crore offer for sale), was withdrawn amid market volatility.
Boat has not commented on whether Gupta’s new venture will impact the upcoming public issue. For a founder who helped turn Boat into a youth-favourite audio brand, OffBeat Studios signals not a slowdown, but a bold new track proving that when one rhythm fades, another is already waiting to drop.
