MAM
Logicserve Digital Wins Six Awards at The Mobby’s 2018
MUMBAI: Logicserve Digital , the Indian media agency arm of Logicserve Group won six awards including the ‘Digital Person of the Year’ honour bestowed upon the CEO Prasad Shejale, at The Mobby’s Awards (part of the Mobile and Digital Marketing Summit) held in Mumbai on 27 November. Additionally, Prasad was listed among the ‘Top 50 Influential Digital Marketing Leaders’ at the prestigious platform.
The other laurels included “Best Display Campaign” for Piramal Healthcare Limited (Programmatic) project; “Best Use of digital media in advertising/marketing” and “best search marketing campaign” for Bajaj Allianz General Insurance Company Limited project; “best use of video” for DHFL General Insurance – COCO campaign; and “best brand marketing campaign” for Reliance Mutual Fund project.
Logicserve Digital co-founder and CEO Prasad Shejale commented, “To be recognised for our campaigns in the mobile marketing space is recognition of our efforts to stay ahead of the curve and innovate to provide competitive advantage for customers. This validation from the industry will be a reminder of the high standard we have set for ourselves for years to come.”
Hosted by the World Marketing Congress and CMO Asia, The Mobby’s celebrates outstanding achievements of individuals and businesses showcasing cutting edge capabilities in mobile marketing. The Mobby’s covers all sections of the Mobile Industry from device, hardware, and accessories through to content development & innovation.
It has been raining awards for Logicserve Digital this year. Starting from three category awards at CMO Asia earlier this year to six awards at ACEF and CDO Converge earlier in October, the company has won a total of 57 awards in 2018.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
