MAM
Logicserve Digital wins over 20 new businesses during lockdown
NEW DELHI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has strengthened their market position by aptly using their expertise and devising tailored strategies to onboard over 20 new accounts during the lockdown period. The new brands onboarded come from across industries like FMCG, finance, lifestyle, real estate, entertainment, and so on. The company’s overall focus will be to amplify the digital marketing activities for the brands while augmenting their overall digital presence.
Logicserve Digital’s service mandates for the new brands are across their core capabilities i.e., media, creative, data & insights, and technology. The new clients have a healthy mix of some brands that have been active in the digital space, as well as the brands that have been focusing entirely on traditional marketing channels. Some of the notable brands they have onboarded include Hero Insurance Broking, Dr. Rhazes, MakeMyTrip, PhableCare, Oyo Hotels & Homes, Mrs. Bector’s Food Specialities, Paper Boat Apps (Kidopia), Spectra, Goibibo.
Speaking on the new account wins, Logicserve Digital founder and CEO Prasad Shejale said, “We are very excited with the new account wins. As a company, we have been very quick to adapt to the changing situations and have been putting in a lot of effort to design innovative solutions that are in sync with the changing environment. I also feel very proud of our team, who has been dedicatedly working on delivering the promises for all the brands we work with, ensuring that the quality isn’t affected. These are really tough times for everyone, and, I think, we have been tackling all the challenges very well and keeping up with the work with the same enthusiasm and spirit despite all the odds. Also, it’s great to have some brands who will be testing the waters of digital marketing for the first time with us. We appreciate the trust bestowed upon us by them and everyone, and we are certain we will not disappoint them. We are charged up to work on the new brands we have onboarded and look forward to helping them create unique experiences for their consumers.”
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
