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Logicserve Digital appoints Manesh Swamy as VP – creative
MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has appointed Manesh Swamy as vice president – creative. Swamy will head the creative team and play a key role in augmenting the creative aspects of the solutions they offer to their clients.
An expert in the industry, Swamy comes with over two decades of experience and brings with him a strong digital orientation with experience of managing reputed brands across sectors. He has helped the teams to design award-winning creative campaigns for various brands and was instrumental in creating innovative brand experiences.
Congratulating Swamy on his appointment Logicserve Digital co-founder and CEO Prasad Shejale said, “We are very happy to have Manesh on board with us. His experience, expertise and credibility will help strengthen our creative offerings with the changing needs of end consumer and thus brands. Great creative communication depending on customer context and channel touchpoint will pluck the right emotional chords of the end consumer. Manesh will help enhance the innovative, and impactful creative communications and solutions to our clients. He is a digital native and has created multiple campaigns across mediums including digital, activation and mobile. He follows a customer-centric approach with game-changing technology at its core and, I believe, he is a perfect fit to lead our creative team.”
Talking about his appointment, Swamy said, “I believe that creativity is the soul of effective marketing activities. Combining creativity with the overall brand messaging using insights from the available data can help brands set a personal connection with the audience. I am really excited to be a part of Logicserve Digital. I take up this opportunity to support and enhance the creative capabilities of the company and create a new persona that encompasses digital media expertise as well as strong creative outlook offering 360-degree solutions to our clients.”
Swamy has spearheaded successful campaigns for brands including PepsiCo, Mahindra Auto, Nerolac paints, Singapore Tourism, Milton, Intel, UB Group, Hyundai, ACC, and many more. Some of the notable campaigns he has curated include branded content for Tata Pravesh’s #DoorsOfIndia, Intel’s ‘A look inside Dharavi’ project, Mahindra XUV500’s digital launch, social media campaigns #HarGhoontMainSwag and #RiskUthaNaamBana for Pepsi and Mountain Dew to name a few.
Before joining Logicserve Digital, he worked with Hungama Digital Services for 15 years where he played a significant role in leading the team win more than 100 metals at national as well as international awards. He has been a part of the Jury for prestigious awards like Goafest-Abbys, AdFest Pattaya and has been featured under Social Samosa’s 40under40 2019 list.
MAM
Kate Rouch steps down as OpenAI Chief Marketing Officer
Marketing leader prioritises health after late-stage breast cancer diagnosis.
MUMBAI: When the toughest battle moves from the boardroom to the personal front, even the sharpest minds know it’s time to step back and focus on winning the most important fight of all. Kate Rouch, chief marketing officer at OpenAI, has announced she is stepping down from her role to focus on recovery following a diagnosis of late-stage breast cancer.
In a heartfelt LinkedIn post, Rouch revealed she was diagnosed around a year and a half ago, shortly after taking on the CMO position. Despite undergoing intensive treatment, she continued to lead the company’s marketing function through what she described as one of the most challenging periods of her career.
She explained that while she remained deeply committed to her role and team, she had reached a point where prioritising her health and recovery had become essential. Rouch called the decision difficult, noting it required acknowledging personal limits and shifting priorities. She reflected that the experience had reshaped her understanding of courage not always about pushing harder, but sometimes about stepping back to focus on long-term wellbeing, family and sustainability.
Rouch expressed gratitude to her team and colleagues for their support. She mentioned that Gary will step in to help lead the function and recruit a successor. She plans to support the transition and remains open to returning in a different capacity in the future, depending on her health.
Prior to joining OpenAI, Rouch served as the first chief marketing officer at Coinbase and spent over a decade at Meta, where she was vice president and global head of brand and product marketing.
She also thanked well-wishers for their messages and shared that stories from fellow survivors had a meaningful impact during her treatment journey.
In the high-stakes world of tech marketing, Kate Rouch has always been known for her strategic brilliance. Now, she is showing a different kind of strength, one that reminds us that even the most driven leaders sometimes need to pause, heal, and come back stronger when the time is right. Wishing her a full and steady recovery.
