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Lodha groups’ ad campaign with Deepika Padukone

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MUMBAI: Lodha Group has revealed an ad campaign with Deepika Padukone as the brand ambassador for its premium weekend home development, Lodha Belmondo. The campaign presents Deepika at her best and captured in various moods, enjoying her weekend on this plush property around a riverside Greg Norman golf course.

“Experienced #TheReserve at #Lodha Belmondo away from the hustle & bustle of Mumbai. My perfect #WeekendGetaway. One visit to Lodha Belmondo, and I was thoroughly impressed. It fits my active lifestyle perfectly – be it sports or leisure,” said Deepika Padukone.

This campaign depicts the luxury living experience bringing together the finest privileges of life. Speaking about her own experience shooting at Lodha Belmondo, Deepika said, “Although it was a hectic 2 days, I enjoyed it so much because it didn’t feel like I was working. It was more like enjoying 2 days of my weekend, experiencing this exclusive enclave… playing golf, relaxing at the spa, sitting by the river and watching a movie.” Deepika believes in working really hard but she also believes in giving herself time to unwind.

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Located on the Mumbai-Pune expressway, this exclusive enclave is a short pleasure drive from both Mumbai and Pune, ensuring an enjoyable stay every weekend. Lodha Belmondo will be a home where residents can go relax, play a game of golf, spend some quality family time by the riverside promenade, entertain friends and family over the weekends and indulge in outdoor sports; recharging and rejuvenating for the coming week.

This is a press release.

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Ad Campaigns

Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks

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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.

At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.

“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”

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One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.

AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.

Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.

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Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.

Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.

Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.

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