MAM
LMG to handle Yepme’s media duties worth Rs 300 mn
MUMBAI: Yepme, the online fashion brand, has awarded its media planning and buying duties to Lintas Media Group.
The account size is estimated at Rs 300 million annually, according to the company.
The agency‘s responsibility is to build saliency for the brand and encourage a change in shopping habits for apparel and accessories.
Lintas Media Group‘s Suresh Balakrishna said “Yepme will go a long way in adding a young and futuristic character to the portfolio of brands that we work with. Fashion and E-tailing are both growth areas of the future and their media needs are extremely dynamic. We are very glad that the management of Yepme recognised our strengths and decided to partner with us for their future growth”.
Yepme CEO Vivek Gaur added, “Yepme is creating a category for itself. Unlike most other brands that are using the online route, Yepme has a non-metro focus and is creating a network of clients across the country. The role of media for such a challenge is extremely critical and requires a fine balance between mass reach and narrow targeting. We are glad to have Lintas Media Group partner us and give us very strong support in media as we nurture the brand further”.
Yepme.com has an array of men‘s fashion wear and accessories and is launching Women‘s wear today. The brand has signed Kangana Ranaut as style ambassador.
MAM
Visa India Group Country Manager Sandeep Ghosh steps down
Seasoned payments executive exits after more than four years with the company.
MUMBAI: Sandeep Ghosh has decided to swipe out of Visa after more than four years of steering the payments giant’s operations across India and South Asia. Visa Inc. has announced that Sandeep Ghosh is stepping down from his role as group country manager for India and South Asia. The company confirmed that a successor has already been identified and will be announced shortly.
Ghosh joined Visa in March 2022 and played a key role in expanding the company’s digital payments footprint and strengthening partnerships with banks and fintech firms in the region. His tenure coincided with a period of rapid growth in India’s electronic payments ecosystem.
Before joining Visa, Ghosh was a partner in financial services consulting at EY. With over 35 years of experience spanning financial services, consulting, and FMCG sectors across more than 25 countries in Asia, Europe, Africa, and the Middle East, he has held leadership roles at AXA, Citibank, ANZ, RBS, and PepsiCo. He holds an MBA in Marketing and Strategy from IIM Ahmedabad and a Bachelor of Commerce from the University of Mumbai.
His departure comes as Visa continues to deepen its push into digital transactions and expand collaborations across South Asia.
In the fast-moving world of digital payments, where transactions happen in the blink of an eye, Ghosh’s exit marks the end of a significant chapter for Visa in one of its most important growth markets. The company now prepares to hand the baton to a new leader as it keeps the momentum going.
