MAM
LMG elevates Sudha Natrajan to CEO of Lintas Initiative Media
MUMBAI: Lintas Media Group (LMG) has promoted long standing member of the Lintas fraternity, Sudha Natrajan, to the position of CEO of Lintas Initiative Media.
Natarajan has also been appointed to the Board of Lintas Initiative Outdoor, the wholly owned out-of-home subsidiary of LMG, formerly known as Aaren Initiative before the acquisition.
In her new role, she will assume national responsibility for the newly created Lintas Initiative Media, a full-service media and digital offering of LMG, currently servicing a wide cross section of LMG clients in all cities.
Meanwhile, Raghav Subramanian, who recently joined LMG, will be a key support to Natarajan as the COO of Lintas Initiative Media.
“Sudha has been an indelible part of LMG‘s growth story for over a decade. She has moved from strength to strength and built many strong relations with our clients and the industry at large. There could not be a better point for me to make this announcement than now, as both LMG and Sudha are poised for our next step,” says LMG chairman and CEO Lynn de Souza.
Natarajan adds, “I am excited to take on the responsibility that LMG has vested on me. In this new digitally advanced world, it has become imperative for both media agencies and clients to redefine themselves constantly. My challenge is to ensure that Lintas Initiative Media is one of the most futuristic agencies in India.”
An MBA with over 20 years of brand marketing, client servicing and media management experience under her belt, Natrajan moved base from Bangalore to Gurgaon three years ago to additionally oversee the LMG operation in that city, with blue chip client relationships such as Maruti Suzuki, Sony Electronics, Religare Enterprises, Voltas and Naukri.com among others.
Brands
Ofis Square appoints Yami Gautam Dhar as brand ambassador
Actress to champion flexible workspaces as company expands in Delhi NCR.
MUMBAI: Ofis Square has found its perfect workspace muse and she comes with star power and a grounded, ambitious vibe. The premium coworking and managed workspaces brand has announced the appointment of popular actress Yami Gautam Dhar as its brand ambassador. This marks a significant milestone as Ofis Square continues to rapidly expand its presence across Delhi NCR.
Since its inception in 2022, Ofis Square has carved a niche in the Indian corporate landscape with its “Future Works Here” philosophy. The brand focuses on creating thoughtfully designed, technology-enabled environments that foster innovation, collaboration, and the evolving needs of modern businesses.
Yami Gautam Dhar, known for her credible image and strong connection with modern Indian audiences, perfectly aligns with the brand’s aspirational positioning.
Ofis Square founder Saroj Mittal said, “Yami brings with her a credibility and an energy that genuinely reflects our community people who are ambitious, grounded, and serious about what they do. We’re proud to have her with us as we step into this next phase of growth.”
Yami Gautam Dhar expressed her excitement, “Ofis Square isn’t just building workspaces; it’s trying to change the conversation around how India works. There’s a whole generation of founders, freelancers, and business leaders working differently in spaces that actually inspire them. I’m excited to be part of a brand that’s building for them.”
The collaboration reflects Ofis Square’s commitment to strengthening its role in shaping India’s evolving workplace culture through community building, networking, and industry engagement.
In the competitive world of flexible workspaces, Ofis Square has made a smart move by bringing in a relatable and aspirational face. With Yami Gautam Dhar on board, the brand is set to make workspaces not just functional, but truly inspiring.
