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L&K Saatchi & Saatchi wins retail communications mandate of Audi India
Mumbai: L&K Saatchi & Saatchi, an integrated business and brand growth agency has bagged the retail communications mandate for Audi India.
The automaker brand has engaged the services of L&K Saatchi & Saatchi to support its dealer network across India for its marketing initiatives. The agency’s role will be to make sure that there are efficient consumer engagements and brand experiences across touchpoints, said the statement.
“We are happy to have an experienced team of L&K Saatchi & Saatchi as our partners for our retail communication,” said Audi India marketing & PR head Gaurav Sinha. “In this new ‘unlock’ era, it becomes imperative to drive innovation at the last mile along with driving our brand philosophy of ‘Future is an Attitude’. It is this understanding of the brand that made L&K Saatchi & Saatchi stand apart from the others.”
Audi, the German luxury car manufacturer, is set up as a national sales company operating as a division of Skoda Auto Volkswagen Group Sales India Pvt Ltd. As part of this setup, Audi has multiple dealers allocated who represent the brand across 38 cities in the country.
“We pride ourselves in understanding the automobile category the best and it is that expertise that was represented to the team at Audi India,” stated L&K Saatchi & Saatchi executive VP of head North and East Atin Wahal. “In the context of today, we believe that retail communication has moved beyond POSM. It is now about how we make consumers experience ‘Brand Love’ for the brand and look forward to this challenge.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
