Ad Campaigns
Lizol launches new “Healthy home starts with Lizol” campaign
MUMBAI: Lizol, an RB germ-kill brand, has launched the new “Healthy home starts with Lizol” campaign that aims to create an urgent need for specialised germ-kill solutions to ensure germ-free surfaces within homes.
Commenting on the new campaign, RB Hygiene Home CMO, marketing director, South Asia Sukhleen Aneja said, “Data shows that kitchen and bathroom are two of the germiest places in the house. In fact, it is shocking to know that kitchen cloth is the most contaminated item of all. Looking at these facts, Lizol as a brand realised the need to help people understand how ineffective regular cleaning solutions are. There are a number of invisible illness-causing germs that lie around all kinds of surfaces in the house that can go easily undetected because the surface appears to be clean. With our new campaign “Healthy home starts with Lizol”, we want to establish the need for a specialised germ kill solution like Lizol that offers 10 X better cleaning and removes 99.9 per cent germs. As a germ kill brand, we want to elevate the germ concern among Indians and also get them to act upon it by using a solution that truly kills germs and makes it a part of their essential cleaning regime.”
Approximately 5,000 children get affected by typhoid, diarrhoea, and flu in India every day. These diseases are caused by germs that can also be found on household floors and easily be picked up by children. Kitchen and bathrooms carry particularly high levels of contamination while kitchen cloth/ sponges are the primary route for cross-contamination and spreading germs around the house. These can lead to people falling sick more often.
For ages, Indians have adopted various cleaning techniques like detergents, salts, and phenyls to clean their homes unaware of their meager effect on the dirt and germ that are accumulated across various surfaces. To create awareness around the risk associated with this preference, the new Lizol campaign highlights the ineffectiveness of using phenyl and detergent to achieve germ-free cleaning. Heat and moisture also aid in germ multiplication and with the weather conditions in India, this becomes even more important for people to keep in mind. The two new TVC’s aimed differently at both Phenyl and detergent users focus on the need to clean our homes with a germ kill solution that is effective to ensure better health for our loved ones.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
