Account
Living Foodz account moves from Helios Media to Zee Unimedia
MUMBAI: Last year, Zee Entertainment Enterprises Ltd (Zeel) spawned a new baby: Zee Unimedia Ltd (ZUL) . It’s purpose was to aggregate properties across the company’s portfolio to leverage the network strength and ensure a right-price approach together with effective bundling of the group’s various offerings. The company’s belief was that this would lead to significant value creation for us as well as our advertisers.
Today, Zeel announced that the ad sales account of Living Foodz, which was being managed by Helios Media since the channel’s inception, has moved to ZUL effective August 2015.
The intention, says a press release is to “strategically leverage ZUL’s expansive market coverage and connect with the business fraternity that will propel the channel into a high growth trajectory.”
Living Foodz was launched in September 2015 and is positioned as a one stop destination for food, travel and lifestyle.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
