MAM
Liqvd Asia gets tech-savvy boost with Mahima Kukreja as new creative technologist
MUMBAI: Liqvd Asia just added more spark to its creative engine, appointing Mahima Kukreja as its new creative technologist. Famous for her prowess at blending tech with storytelling, Kukreja steps into a key role designed to turn smart digital ideas into memorable brand experiences.
Following the agency’s recent acquisition of Adlift, a move aimed at providing all-encompassing digital solutions, Kukreja’s arrival further enhances Liqvd Asia’s ability to merge technological depth with creative flair.
Reporting to head of creative services Sunil Gangras, Kukreja will lead the charge in tech-driven creativity, designing strategies to elevate brands digitally. With 13 years in top agencies like Ogilvy, DDB, and Monks, her resume boasts campaigns for heavy hitters like Tata, Amazon, Mondelez, KFC, and HBO.
Gangras shared his enthusiasm about the appointment, “Creativity today needs to be adaptive, immersive, and scalable—and technology helps us get there faster. Mahima is one of those rare creatives who can see the idea through the lens of technology, emotion, and purpose. Her ability to fuse tech with storytelling is exactly what brands need today to stay relevant and resonate with audiences. We’re excited to have her with us, and I truly believe her presence will push our creative boundaries.”
Globally recognised, Kukreja was recently selected for the Cannes Lions See It Be It programme 2025 from over 1,650 applicants worldwide and serves as a jury member for Spikes Asia 2025 in Digital Craft, Social & Influencer categories. Her past jury duties include prestigious bodies like D&AD, with multiple accolades from One Show Asia, Effies, and Kyoorius.
Outside advertising, Kukreja advocates inclusive creativity, mentoring young creatives—especially women and queer individuals—and runs FeelFuzzy.in, an affordable, affirmative therapy platform for young adults.
Speaking on her new role, Kukreja said, “I’ve always believed creativity should reflect the world we live in. Today, we can build real magic at the intersection of tech, culture, and humanity. Joining Liqvd Asia feels like the perfect opportunity to do just that—with people who dream big, build boldly, and are unafraid to play in new spaces. It’s an agency that understands the power of culture, technology, and storytelling. I look forward to crafting work that’s not just seen, but felt—work that moves the needle emotionally, technologically, and culturally.”
With Kukreja onboard, Liqvd Asia is firmly positioned to deliver compelling, technology-powered creative solutions, setting new standards in digital innovation.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
