MAM
Liqvd Asia appoints Anish Varghese as CCO
Mumbai: Liqvd Asia has announced the appointment of Anish Varghese as its chief creative officer.
In this role, Varghese will be responsible for accelerating Liqvd Asia’s creative businesses as well as champion creativity within and beyond the company, fostering a culture that delivers extraordinary work to Liqvd Asia’s clients, said the statement.
“Anish comes with a reputation for creating successful and famous campaigns for brands across different sectors. He brings a unique combination of global and regional experience and craft,” said Liqvd Asia managing director Arnab Mitra. “He has the energy to mentor, create and lead. I have no doubt he will inspire the best in our people. I am really looking forward to working with him.”
Varghese has over 22 years of experience in advertising and building narratives for new-age digital advertising. He has worked with brands such as Visa, KIA, Reebok, National Geographic, Royal Challenge, Captain Morgan, Bira, Ceat, Marks & Spencer, Malabar Gold & Diamonds, Skore, Toyota, ICICI Bank, Acer, etc. He was the mentor and practice lead for the creativity, innovation wing – NowLab & Films Division – Orange Candy for Dentsu Isobar. He played an instrumental role in the growth story and portfolio-building for Dentsu Isobar & Interactive Avenues (IPG Group).
“My whole career has been driven by the aim of transforming agencies and building a complete culture of creativity,” stated Anish Varghese. “I have always been part of a creative system that yields results and firmly believes in ideation that solves problems. I am looking forward to working with the bright and young team here at Liqvd Asia and motivating the client to build incredible stories with experience and modern creativity.”
Brands
Mahindra reopens bookings for BE 6 Batman Edition
Limited rerun for sold-out 999-unit Dark Knight-inspired SUV starts 10 March 2026.
MUMBAI: Mahindra just summoned the Bat-signal for a second swing because when 999 Dark Knight SUVs vanish in 135 seconds, even Gotham knows demand never sleeps. Mahindra Electric has reopened bookings for the BE 6 Batman Edition, the world’s first commercially available Batman-themed SUV, following overwhelming fan demand after the original 999 units sold out in just 135 seconds. Created in association with Warner Bros. Discovery Global Consumer Products and inspired by Christopher Nolan’s The Dark Knight Trilogy, the collector’s edition is based on the top-spec Pack Three 79 kWh variant.
Bookings for the limited rerun open on 6 March 2026 via mahindraelectricsuv.com for preference registration, with actual bookings commencing on 10 March 2026 at 11:00 am for one day only. Deliveries begin on 10 April 2026. To reward loyalty, priority delivery will be given to bookings referred by existing BE 6 Batman Edition owners.
The edition features an aggressive satin black finish with custom Batman decals on front doors, R20 alloy wheels, Alchemy Gold-painted suspension and brake callipers, and the iconic Bat emblem prominently placed on hub caps, quarter panels, rear bumper, windows, rear windshield and infinity roof. Interior highlights include a brushed Alchemy Gold Batman Edition plaque, charcoal leather with gold sepia stitching, embossed Bat emblems on seats and buttons, pinstripe graphics, custom key fob, welcome animation, and Batman-inspired exterior engine sounds.
The original allocation of 999 units remains the founding chapter; this follow-up creates a second, limited opportunity for fans who missed the initial window.
In a world where superheroes rarely get sequels this fast, Mahindra is proving that when Batman meets battery power, the waitlist becomes legendary and the second chance arrives quicker than a Batarang.
