MAM
Liqvd Asia amongst most awarded Independent Digital Agency of 2019
MUMBAI: LIQVD ASIA has consistently been recognized as one of the fastest growing agencies in India and Asia Pacific. Testimony to this is the fact that the organization has grown at an unprecedented rate over the past few years. A burgeoning kitty of accounts along with the recruitment of Industry defining talent has seen them winning over 35+ awards across a spectrum of awards platforms in 2019 which makes them one of the most potent teams in the digital world right now. With services ranging across Branded Content, Conversational Marketing, Creative engagement, Search marketing, Ecommerce Excellence and other services as Liqvd Asia is rightfully recognized as Asia’s 1st digital experiential marketing company.
At LIQVD ASIA, giving clients the best experience on digital platforms is a motto and that has led to some exceptional work. The agency is the only digital agency to have produced an entire web series on SonyLiv which was titled – The Good Vibes. Its path breaking work for the likes of Zee Hindustan, LivingFoodz etc are exemplary.
Adding to their ever-growing team, LIQVD ASIA has appointed Mr. Rajeev Sharma as Director – Strategy & Business Transformation, Sunil Gangras as Jt. National Creative Director and Bani Kalra as Director – Business & Services to strengthen its core offering across strategy, creative, media and the overall senior leadership of the organization. LIQVD ASIA is enthusiastic to get industry veterans on board as part of its talent pool. The extensive work at LIQVD ASIA will be taken to newer heights with the addition of the new senior management.
Commenting on the development, Arnab Mitra, Managing Director, LIQVD ASIA, said, "We are moving away from being a hot shop of digital & transforming ourselves into an all service agency. With our kind of aspirations & variety of specialized services, it's only imperative that we attract & appoint the best talent from the industry. Rajeev, Sunil & Bani join us at the highest level in walking with Rashmi & myself as we move towards becoming a truly integrated outfit without the barriers of separate P&L. For us brands existent today work in sync with human desires. Understanding the need of the client and then ensuring quality work on it leads us to create effective communication for our clients.”
Prior to this, Rajeev was head of Digital Services at JWT & has held senior positions at TribalDDB, O&M, TBWA. Sunil was heading creative clusters at Leo Burnett Orchard, Scarecrow Communications etc & Bani was heading digital media services for various prestigious brands during her time with Cheil India, OMD & Starcom Mediavest before joining LA.
Rashmi Putcha, co-founder LIQVD ASIA adds "This is our year of exponential growth & extreme clarity. For some of our clients we are the 360 degree all platform creative partners, for some we are the performance agency, for some we are the change agents of business transformation, for some we are a website designing agency & for some we are a media planning/buying house. But all in all its a vast spectrum of services which were only catered by specialized agencies until very recently. In 2019/2020 we want to change it forever. The world needs a different kind. The specialized Generalists. Adding Rajeev, Sunil & Bani only pushes us by 3 steps at least in delivering excellence in everything under one truly integrated outfit. So yes we are excited."
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
