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Lionsgate Play lights up your Christmas with these amazing hits!
Mumbai: Who knew Bruce Willis was just the Santa we needed this Christmas! Bringing to your screens the Hollywood legend’s infamous Detective Knight trilogy, Lionsgate Play is ready to gift you all three of Bruce Willis’ films for a family binge-watch like no other. In keeping with the holiday spirit, and lightening the mood, we have Emma Stone’s The Curse, a comedy drama series that is bound to leave you on the floor uncontrollably laughing. But if you are looking for a slightly intense watch, Lionsgate Play has you covered with Maggie Q’s Fear The Night, an action thriller to keep you at the edge of your seats. So grab some eggnog and settle in for a packed December, only on Lionsgate Play!
Exclusive to Lionsgate Play
Movie Premiere
Detective Knight: Rogue – release date: 1 December 2023
Bruce Willis stars as the stone cold detective James Knight protecting Los Angeles from criminals. However as the city prepares for Halloween, mask-wearing armed robbers threaten the peace and critically wound detective James Knight’s partner in a shootout following a heist. What ensues is adrenaline-filled, gripping action that will leave you wanting more.
Detective Knight: Redemption – release date: 8 November 2023
This sequel sees Bruce Willis as Detective James Knight in custody in New York, as he finds himself in the middle of a jailbreak led by The Christmas Bomber, a brutal fanatic whose Santa Claus disciples are terrorizing the city. With the promised return of his badge in exchange for taking out the terrorists, the steely-eyed Knight doles out mercy for the just…and merciless justice for all the rest.
Detective Knight: Independence – release date: 15 December 2023
The end to this trilogy sees Bruce Willis return to his best as Detective James Knight, when a last-minute assignment to the Independence Day shift turns into a race against time. Can Detective Knight stop an unbalanced EMT worker who’s posing as a cop? Hold your breaths as this action film delivers more twists than you can imagine!
Fear The Night – release date: 22 December 2023
Stay on your toes for Fear the night has twists and turns like you wouldn’t believe. This is the story of eight women who gather for a bachelorette party at a remote farmhouse in the California hills. They’re soon interrupted by the arrival of masked intruders who surround the place and begin shooting arrows at the home and the guests. Now it’s up to Tess, a military veteran, to lead the women in a final stand as they fight back to save themselves and survive the night. Maggie Q leads the line as Ito Aghayere, Philip Burke, and James Carpinello support.
Series premiere
The Curse – release date: 29 December 2023
The Curse, a genre-bending comedy series starring Emma Stone and Benny Safdie, sees the relationship of a newly married couple get disturbed by an alleged curse as they try to conceive a child. Chaos reign supreme in this comedy drama as they experience this curse while co-starring in their new HGTV show. So prepare to have your funny bone tickled with this one!
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
