MAM
LinkShare introduces media tracking innovation
MUMBAI:LinkShare Corporation, which claims to be a worldwide leader in pay-for-performance affiliate marketing programmes, claims to have strengthened its market position by introducing LinkShare MediaTracker Technology.
It is the latest innovation built on LinkShare’s patented tracking technology. An official release states that the product allows greater accuracy when enterprises track online business development partnerships, e-mail campaigns and ad banners. The technology claims to give merchants an unprecedented level of accountability for web marketing spending. The company claims that its client base has grown to include the majority of Fortune 500 companies.
LinkShare, which is headquartered in New York, also stated that it has been profitable for each of the last six months despite the most critical advertising recession in recent US history.
Enterprises are under increased pressure to acquire customers despite spending slowdowns. They also have to demonstrate return on investment for all marketing expenditures. LinkShare MediaTracker Technology enables enterprises to see all performance data in one place and conduct easy return on investment analysis of all online marketing efforts, the release states. Merchants can compare and contrast any online marketing programme’s success – business development deals, e-mail campaigns, advertising buys or any combination of different programmes.
Previously, companies could potentially track online banner campaigns or an affiliate marketing program individually, but data from different marketing efforts was often inconsistent
Brands
Unacademy taps Aizaz Ali as head of sales and marketing
Former Byju’s and Vedantu executive to steer revenue and market strategy
MORADABAD: Aizaz Ali has been appointed head – sales and marketing at Unacademy, as the edtech firm sharpens its focus on growth, customer acquisition and market positioning amid intensifying competition.
In his new role, Ali will lead strategic sales initiatives, oversee go-to-market execution and drive revenue expansion across Unacademy’s education offerings. His mandate includes strengthening customer engagement and aligning sales operations with the company’s broader expansion plans.
Ali brings experience across direct sales, business development and academic counselling: skills seen as critical as edtech platforms recalibrate growth strategies and push for operational efficiency.
Before joining Unacademy, he held leadership roles at Scholar’s Academy, Byju’s and Vedantu, where he worked across sales management, business development and learner engagement.
The appointment signals Unacademy’s intent to reinforce its commercial leadership as India’s edtech sector enters a more disciplined phase of growth.
