MAM
LinkShare introduces media tracking innovation
MUMBAI:LinkShare Corporation, which claims to be a worldwide leader in pay-for-performance affiliate marketing programmes, claims to have strengthened its market position by introducing LinkShare MediaTracker Technology.
It is the latest innovation built on LinkShare’s patented tracking technology. An official release states that the product allows greater accuracy when enterprises track online business development partnerships, e-mail campaigns and ad banners. The technology claims to give merchants an unprecedented level of accountability for web marketing spending. The company claims that its client base has grown to include the majority of Fortune 500 companies.
LinkShare, which is headquartered in New York, also stated that it has been profitable for each of the last six months despite the most critical advertising recession in recent US history.
Enterprises are under increased pressure to acquire customers despite spending slowdowns. They also have to demonstrate return on investment for all marketing expenditures. LinkShare MediaTracker Technology enables enterprises to see all performance data in one place and conduct easy return on investment analysis of all online marketing efforts, the release states. Merchants can compare and contrast any online marketing programme’s success – business development deals, e-mail campaigns, advertising buys or any combination of different programmes.
Previously, companies could potentially track online banner campaigns or an affiliate marketing program individually, but data from different marketing efforts was often inconsistent
Brands
Mars Cosmetics turns International Women’s Day into a night of play and confidence
Women take the night by storm with fitness, fun and beauty at Mars Cosmetics event
MUMBAI: Mars Cosmetics gave International Women’s Day a fresh twist this year, turning it into a vibrant Women’s Night. The brand celebrated women by creating an immersive evening that blended movement, community, and confidence.
Under the banner of ‘Play Like a Girl,’ participants swapped traditional celebrations for night runs, cycling, pickleball matches, and fitness sessions. The event encouraged women to compete, connect, and celebrate together, turning strangers into friends through shared energy and enthusiasm.
Mars Cosmetics director Rishabh Sethia said, “Beauty is closely tied to confidence and self-expression. With Women’s Night, we wanted women to move freely, play fearlessly, and own the night. This was not just a campaign; it was an experience that celebrated strength, energy, and unapologetic spirit.”
After the sporting sessions, participants enjoyed beauty touch-ups and relaxed social interactions, seamlessly combining fitness and glamour. The event showcased Mars Cosmetics’ evolving vision of beauty, one that goes beyond makeovers to embrace confidence, individuality, and real-life experiences.
The night proved that beauty is more than a shade of lipstick. It is the confidence to run, rally, and play like a girl, even after the sun goes down. Mars Cosmetics’ Women’s Night turned a celebration into an empowering movement, proving that the night truly belongs to women too.
