MAM
Line bags ‘Best International Startup’ at 8th Annual Crunchies Awards
MUMBAI: Mobile platform, Line, has bagged the 2015 Crunchies Award for Best International Startup at the 8th Annual Crunchies Awards organised by Tech Crunch and VentureBeat.
The Annual Crunchies Awards is a ceremony to congratulate startups that achieved the most buzz that year, as well as praise the latest IT innovations. The 8th hosting of the event brought together the hottest startups at the Davies Symphony Hall in San Francisco on 5 February, 2015.
As a startup active on the global stage, Line was nominated for ‘Best International Startup’ from among 20 categories, beating out other nominated favourites like Kik, Spotify, Citymapper, EyeEm and more for the title of The 2015 Crunchies Award for Best International Startup.
Line spokesperson Damandeep Singh Soni said, “We are extremely proud to receive such an illustrious award, and would like to express our deepest gratitude to all users and everyone else supporting Line who voted for us. I look forward to sharing the joy of this award with all our employees, users, and fans. We hope to take this success and use it to provide an even more revolutionary and superior service in the future, and look forward to your continued support.”
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
