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LimeRoad Bolsters Senior Leadership Team
New Delhi: LimeRoad, India’s largest independent fashion platform recently announced its entry into offline stores and continues to execute its aggressive talent plans for 2019. The firm has made 2 high profile appointments – Ragini Singh as Vice President for Community & Creative, and Adesh Kumar as Director Engineering effective August 2019. Ragini Singh joins LimeRoad from Cosmopolitan, Better Homes & Gardens, Goodearth and Nicobar Design Studio and Adesh Kumar from Snapdeal. With their experience of nearly two-decades across various firms, Ragini and Adesh are valuable additions to the senior leadership team at LimeRoad.
Ragini Singh will be driving LimeRoad’s content and community while rapidly accelerating in video. Ragini started her professional journey from India Today as Jr. Designer in 1996 and brings 20+ years of experience from Cosmopolitan, India Today, Goodearth and Nicobar Design Studio. Community and content are an intrinsic part of the LimeRoad experience, and every repeat users home feed comprises completely personalised content. Ragini will play a critical role in adding video to commerce.
Adesh Kumar makes the move to LimeRoad from Snapdeal where he gained extensive experience with building and maintaining low latency, highly available, intelligent, distributed software systems that operate to scale including witnessing the peaks of Snapdeals scale. Adesh has close to 15 years of experience and is passionate about driving excellence in customer experience via technology.
“Delighted to have both Ragini and Adesh join us in the next phase of our journey as we drive to the next 10-20X. They both have what we treasure most here at LimeRoad. A true founder’s mentality, drive and a continuous desire to raise the bar. We are absolutely delighted to have them onboard,” said Suchi Mukherjee, Founder & CEO, LimeRoad.
These new joinees come on the back of recent leadership hiring announcements of CFO, Pankaj Jain who joined LimeRoad after a 9-year stint as the CFO of the ibibo group, and Dr. Shashank Teotia, who joined as Senior VP for People and Talent Development earlier this year.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
