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Likee to support underprivileged talented youth with #Likeedreams initiative
MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology today announced the launch of Likee's Creator Academy with #Likeedreams theme. Inspired from the Indian government's Skill India campaign, Creator Academy is a special initiative of the platform to reach out to select, talented Likee users and train them in polishing their video-making skills. The Academy has completed 3 seasons of training in the past, and with Season 4 #Likeedreams, the platform aims to reach out to Likee users from underprivileged background to train them with professional video making skills including the Likee’s new function of long-format video and help them achieve their dreams.
In India, many talented young people from underprivileged backgrounds have emerged as popular entertainers. Their stories have always inspired common people and have motivated them to continue chasing their dreams. With the launch of #Likeedreams, Likee aims to ensure that the talented youth from the underprivileged background receive necessary training to create professional videos. #Likeedreams is supporting one such dream of Mamoni, an 18-year-old girl who lives in a village in Delhi and aims to become a professional dancer. Mamoni is the youngest child to her parents who earn their living by pulling rickshaw and providing housekeeping services. Despite the lack of resources, Mamoni never gave up on her dreams. First, she learnt dancing from a charity organisation called Dance Out of Poverty and now she is selected to be a part of Likee's Creator Academy and is currently learning professional video creating skills to make powerful videos of her dance performances.
Similar to Mamoni, #Likeedreams is working with more such talented young people from the underprivileged strata of society and helping them move closer their dreams. In coming months video case studies of such aspiring individuals will be shared in the public domain to inspire others.
BIGO Technology vice president Aaron Wei says, "Likee offers a level playing field for its users to gain popularity basis their unique talents. The bar of competition is moving up with every passing day as Likee users are focusing on creating more valuable and professional content. #Likeedreams is launched to help those who are talented but find it hard to discover the right platform to showcase their skills. With the optimum utilisation of Likee platform and its dynamic tools, these gifted people can showcase their talent to the right set of audience and actualise their dreams. Going forward, Likee aims to launch more such programmes to foster talent and contribute to the societal development."
Available in different Indian languages such as Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi; Likee app provides the most extensive and innovative tools to users to create dynamic and engaging videos. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign.
Know more about Mamoni's journey here :
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
