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Likee influencers’ network successfully amplify brand & movie promotions
MUMBAI: Renowned movie production and distribution company Fox Star Studios collaborated with Likee, the pioneering global short video creation platform to introduce the #Chhichhore challenge. Creative Likee users were selected to meet and greet the lead actors of the movie – Sushant Singh Rajput and Shraddha Kapoor. In the first-of-its-kind brand collaboration, Likee set the connection between users and Bollywood.
Furthermore, another 15 top influencers on Likee were also invited as special guests to support the first movie screening of Chhichhore, specially organized by Fox Star Studios for college student in 10 cities.
Likee is home to numerous social media platform influencers, which easily enable brands to the expand reach of their activities among young users in the most impactful way and improve their influence over target audience.
Likers’ participation helped create curiosity among the young movie enthusiasts for the movie and enabled Fox Star Studios to successfully expand their reach among the young population of India in an innovative manner.
Launched in 2017 in India, Likee has emerged as the most attractive platform for influencers from all walks of life. The platform is successfully cultivating and supporting the growth of these influencers with company's special training and development system. Hence the platform has the potential to amplify results for any movie or brand promotion activities. The platform is also working on selective brand collaborations to provide value to both Likee influencers as well as the brands.
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MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
