MAM
Likee creates guinness world record for its Independence Day campaign
MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. More than 1 lac Indians expressed love for the country by waving Indian flag on the platform to celebrate India's 73rd Independence Day. During the campaign, Indians created more than 2.5 lakh videos which garnered more than 225.3 million views. India's international sports sensation Ms. Hima Das also participated in the campaign.
#IAMINDIAN campaign successfully hit the right chord among the Indian youth who leveraged the platform to create unique videos while waving Indian flag to showcase their love for the nation. Interestingly, the campaign was not only limited to Likee platform but the users had taken their Likee flag-waving videos to other social platforms and the hashtag #IAMINDIAN became one of the most trending hashtags among Indians across other social media platforms too. The campaign not only saw participation from residential Indians but from NRI's too.
Mr. Aaron Wei, Vice President, BIGO Technology says "We are excited having created the Guinness World Record, and delighted to receive such an enthusiastic response from Indian Users for our #IAMINDIAN campaign. This recognition confirms that Likee became short-video platform of choice for Indians to express their patriotic enthusiasm." He further added that "During the two years journey, Likee has grown rapidly as one of the most popular apps for young people in India, and this encourages us to create more socially responsible initiatives. #IAMINDIAN is just one of the great and meaningful achievements and there will be more to celebrate in future. We aim to unite more local brands, charities and media to deliver meaningful content to Indian market.”
Likee is a simple to use short video creating & sharing app launched in 2017 in India. The app is widely used by Indians is available in different Indian languages (Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi). The app provides the most extensive and innovative tools to users to create dynamic and engaging videos. The features’ list ranges from lip-syncing Music Magic filters, AR effects with 4D magic to a vast library of dynamic stickers. Likee had also launched special stickers and features to sport #IAMINDIAN campaign, which were leveraged by the users extensively to express themselves making Independence Day more special for them.
Likee's constant endeavour is to innovate, both technologically and user engagement wise, to make the platform more valuable for the Indian youth. #IAMINDIAN campaign is one such initiative in which Hima Das also participated and previously on different occasions the mobile app has also associated popular celebrities such as Disha Patni, RJ Naved, Shakti Mohan, Sahil Khan, Mayanti Langer, Zakir Khan, and more. The mobile app continues to be a popular app in India and future Likee aims to contribute to the Indian market in more than one way.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
