MAM
Likee and Baaghi 3 join hands to promote Tiger Shroff’s latest action-thriller
MUMBAI: Likee, the pioneering short video creation platform from Singapore-based BIGO Technology Pte. Ltd, has collaborated with Bollywood heartthrob Tiger Shroff’s much-awaited movie Baaghi 3, which also stars Riteish Deshmukh, Shraddha Kapoor, and Disha Patani. With the third edition of the Baaghi franchise, Tiger is back to fight his greatest battle.
Produced by Nadiadwala Grandson Entertainment & Fox Star Studios, the action thriller has been helmed by choreographer-turned-director Ahmed Khan. The storyline of the movie revolves around Tiger Shroff, who is out to protect his cop brother, a docile character played by Riteish Deshmukh.
The film also features recreated version of chartbuster song ‘Dus Bahaane’ and a remixed version of the yesteryear dance number ‘Bhankas’. As part of the collaboration, Likeers are invited to perform on songs and dialogues of the film and share their videos with #Baaghi3. The Likeers can display their dancing skills on the songs and make their videos interesting by using video stickers and features such as ‘supreme’ and ‘face magic’. Creators of the best videos will be awarded 10 tickets/BookMyShow coupons. Top 10 Likeers will also get a chance to feature in a Meet & Greet group photo with the movie stars.
Speaking about the collaboration, Likee spokesperson Mike Ong said, “We are thrilled to partner with Baaghi 3 movie as one of their digital partners. As India's most popular youth-oriented platform, Likee will enable the promoters to amplify their reach among the right set of audience – young movie enthusiasts. Over a few months, Likee has been able to forge a deep connection with movies and music production houses to create high-impact campaigns that attract online users in high numbers. We aim to continue being the most favourable and most preferred platform to connect brands, production houses and online users like never before.”
Baaghi 3 is the latest movie to have collaborated with Likee, which has in the recent past promoted blockbusters like Dabangg 3, Housefull 4, Chhichhore and Panipat, among others. This collaboration further substantiates Likee’s commitment to providing content that's in sync with the preferences of youth in India.
Brands
KPMG names Gary Wingrove as global chairman and CEO from October
Record Gmada bids signal rising demand as Rs 1,000 crore bet reshapes Tricity skyline
MUMBAI: KPMG has chosen continuity with a forward tilt. The firm has announced that Gary Wingrove will take over as global chairman and CEO of KPMG International, beginning a four year term from 1 October 2026. Currently serving as global chief operating officer, Wingrove steps into the top role after being nominated by the global board and elected by the global council.
A KPMG veteran with over 25 years at the firm, Wingrove has been closely involved in shaping its recent trajectory. As global COO, he has helped drive the firm’s Collective Strategy, focusing on operational integration, global investments and the steady expansion of the KPMG Delivery Network. He has also been at the forefront of KPMG’s digital push, including the rollout of AI enabled solutions across its global operations.
Before his global role, Wingrove served as CEO of KPMG Australia for nearly a decade, where he led a period of strong growth, almost doubling revenue, profitability and headcount while steering a cultural reset.
He succeeds Bill Thomas, who has led KPMG since 2017 and will work alongside Wingrove over the next six months to ensure a smooth transition.
Thomas leaves behind a firm that looks markedly different from when he took charge. Under his leadership, KPMG’s global revenues have risen by 55 per cent, and its workforce has expanded to more than 276,000 people. He also unified the network of member firms under the Collective Strategy, aligning priorities and strengthening governance.
His tenure saw heavy investment in technology and partnerships, with alliances spanning Microsoft, Google Cloud, SAP, Oracle and ServiceNow. These collaborations, along with platforms like KPMG Clara, have helped the firm scale its AI-led offerings and sharpen its competitive edge.
Beyond growth, Thomas also pushed improvements in audit quality and sustainability. Initiatives such as a multiyear global sustainability strategy and the Our Impact Plan have aimed to embed long term thinking into the firm’s operations and client services.
For Wingrove, the brief is clear but evolving. He has signalled a focus on agility, deep expertise and technology driven solutions as clients navigate an increasingly complex business landscape. He also emphasised KPMG’s identity as a people first organisation, supported by technology and unified through its global network.
The timing of the leadership change comes as KPMG continues to grow, reporting a 5.1 per cent rise in global revenue in FY25, with gains across tax and legal, audit and advisory services. Growth was recorded across all regions, despite a challenging macro environment.
As Wingrove prepares to take charge, the firm appears set on a familiar path with a sharper digital edge. Same playbook, perhaps, but with a renewed focus on speed, scale and smarter solutions.
