Brands
Licious presents ‘Sunday Special’ with the freshest mutton offerings
Mumbai: The country’s most loved meat and seafood brand – Licious – now strengthens its offering of an extensive range of mutton cuts, catering to the specific needs of discerning customers in Tamil Nadu. Now customers in Chennai can enjoy fresh & premium quality cuts such as shoulder curry cut, ribs, chops and more. Just when you thought it couldn’t possibly get any better, there are also the Mixed Packs for true mutton lovers, with a mix and match of pieces of your choice suited for an array of mutton recipes. Now your Sunday Special show can be marked with rich mutton curry, a lip-smacking roast, fried appetizers and more with these tender, meaty cuts. All this from the convenience of your home – delivered fresh to your doorstep through the Licious App or website. Now that’s what we call – Sunday Special show naale, Licious Mutton Thaan (Sunday Special Show means Licious Mutton only).
Licious VP – brand Santosh Hegde said, “At Licious it is our constant endeavour to get closer to our consumers and delve deeper into their preferences & concerns. As much as we understand all things meat, understanding our consumers is just as imperative for us. Mutton is one of our core product offerings and a true sensorial indulgence, especially in Chennai, where ‘Sunday Specials’ are marked by mutton preparations starting right from breakfast through lunch and dinner. The sign of a blockbuster Sunday is enjoying back to back blockbusters on TV, accompanied by back to back mutton delicacies in varied preparations. And the right mutton is at the core of it all – tender, fresh and customized per the recipe it is meant for. The meaty & succulent mutton pieces, marked by the perfect blend of meat and fat for that rich taste, and fresh, premium quality mutton – are all the right ingredients that go into the making of a Blockbuster Sunday!”
The brand’s dedication to offering premium quality mutton starts right from sourcing when it specifically selects young goats & lambs. The meat is rested for a minimum of 12 hours and evenly cut for an even cook & absorption of spices. Hygienically vacuum-packed and always stored in temperature-controlled environments between zero and four degrees Celsius, right up to your doorstep – these meaty delights from Licious are just what you need to cook up delicacies such as Mutton Kurma, Chukka, or kuzhambu. For a truly delightful meaty experience, the brand also offers a wide range of mutton parts (offals) as liver, heart, trotters and paya, that can be used right out of the pack to impart rich, intense flavors to lip-smacking preparations such as Liver Fry or Aatukaal Paya. The best part – these mutton parts/offals can be easily ordered through the Licious App all through the day, eliminating concerns of unavailability or limited stock. The brand recently launched these drool-inducing offerings with an equally interesting campaign film. The film depicts a regular Sunday in a Chennai household and how it turns into a blockbuster Sunday with the many mouth-watering mutton dishes being cooked at home. What makes the film more enjoyable is its music, which is a take on a popular, foot-tapping Ilaiyaraaja track from the 80s movie ‘Siva’.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
