Ad Campaigns
LG to patriots: #KarSalaam
MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.
Through this initiative, LG is seeking to tap into the patriotic fervor of the season to establish itself as a brand that cares for Indians and their sentiments.
LG is inviting all Indians to share their messages and good wishes for the brave men and women of Indian armed forces. LG plans to reach out to Indian citizens through radio and other communication channels to capture their wishes for the soldiers. Campaigns will be held on social media networks too inviting Indians to express their gratitude to Indian soldiers by sharing their messages. LG invites all Indians to #KarSalaam (express gratitude) on the website www.karsalaam.in.
LG is also inviting families of soldiers to post their messages on this website and share their feelings with their countrymen.
Moreover, LG has also decided to contribute a portion of the income generated from every LG product purchased from now to 26th January, 2017 towards the ‘India National Defence Fund.’
LG Electronics India head – corporate marketing Amit Gujral said, “The selfless devotion our armed forces calls for adulation and what could be a better occasion than this Republic Day. As a small token of our effort to salute the spirit of India, LG will contribute a certain amount to the National Defence Fund and our citizens’ wishes will be shared with the Indian soldiers..”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
