Brands
LG commences India’s first optical drive plant at Pune
MUMBAI: LG Electronics India has commenced operations of its Greenfield facility for ODD products at Ranjangaon, Pune.
LG has begun manufacturing DVD Writers thus becoming the first company to manufacture the same in India. The DVD writer plant in Ranjangaon is the second largest DVD Writer plant in Asia. The facility presently has a capacity of producing 600,000 units of DVD players per month .
The facility will also have an additional product range to the existing line up. LG Electronics has already begun manufacturing of GSM mobile phones early last year making it the first mobile phone manufacturing company in India. The Pune plant in addition to its current manufacturing facility at Greater Noida will enable the company to expand its consumer reach.
The plant aims to reach up to 1500 manpower base and an investment of Rs. 300 crores till 2010 for ODD plant . With this unit LG India has become the export hub for LG DVD writers catering predominantly to the European markets. The company aims to touch an export turnover of USD 450 million by 2008.
The Ranjangaon plant already caters to manufacturing of refrigerators, colour television sets, microwave ovens and GSM handsets.
LG India MD KR Kim said, “It gives us great pleasure and encouragement to be the only company in India to have a first of its type ODD plant. The Greenfield facility manufactures premium end models of the product which are primarily for exports. The disk drives manufactured in Ranjangaon will cater mainly to the European markets.”
LG adds that the encouraging optimism that the Indian consumer durables market has to offer to LG has driven it to invest Rs. 9 billion for the manufacturing facilities at the Pune plant, out of which Rs 3 billion would be invested in DVD writers. The firm hopes that the move will give it an edge over other players in terms of production and subsequent market share.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
