Brands
Lexar snaps up No.1 spot in India’s camera memory card market
MUMBAI: Lexar zooms into top frame with India’s No.1 camera card crown. If memory serves you right make it Lexar. The global memory and storage brand has just captured the No.1 position in India’s camera memory card market, according to the latest CMR Consumer Storage Flash Devices Report (Q1 CY2025).
The numbers speak volumes: Lexar holds a whopping 69 per cent share in the high-performance CFexpress category and 36 per cent market share by value in SD cards, making it the overall leader in the segment. Cfexpress cards, known for lightning-fast speeds, are the go-to choice for professionals working with 4K and 8K content and Lexar seems to have won the confidence of India’s digital creators by a landslide.
“Securing the No.1 position in India’s camera memory card market is a significant milestone,” said Lexar general manager of India Middle East and Africa Fissal Oubida. “This latest CMR report is a testament to our focused strategy, product innovation, and growing trust among professionals and enthusiasts alike.”
Lexar’s rise has been powered by a portfolio that ticks all the right boxes: breakneck read/write speeds, rugged reliability, and storage options that range from compact gigabytes to hefty terabytes. Whether it’s a wedding in the monsoon or wildlife in the Thar, Lexar’s weather-sealed, shockproof cards are built to take the shot and survive it.
The company’s professional-grade offerings include Cfexpress, SDXC, microSD, card readers, and portable SSDs, all geared toward creators who need storage that keeps up with their vision.
Lexar’s Indian distribution muscle via Redington Ltd., Creative Newtech Ltd., and Supertron Electronics Pvt Ltd has also helped the brand stay close to the country’s fast-expanding imaging and content creation ecosystem.
As digital storytelling and creator-led content continue to boom in India, Lexar’s ability to blend speed, safety, and scale has positioned it as a brand not just capturing data but capturing the moment.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
