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Lexar appoints Adarsh Technologies as its channel partner for South India
Mumbai: Lexar, a global brand in memory and storage solutions, has announced the appointment of Adarsh Technologies based in Bengaluru, as its strategic channel partner for the state of Karnataka, South India. As a part of this strategic partnership, Lexar plans to further penetrate and expand its distribution and sales network in Karnataka, thereby making its products readily available for its end consumers in the state. Under this development, Lexar shall be strategically employing the massive retail network of Adarsh Technologies, to make its comprehensive range of products available in prominent locations across Karnataka, starting with its complete portfolio of SSD (both internal and external), USB, and DRAM.
Driven by growing technological innovations, high-performance storage needs, cloud computing, and data speed requirements, the memory solution market is witnessing a surge in demand. Lexar’s portfolio includes a wide range of memory and storage solutions, including SSDs, DRAM modules, SD cards, microSD cards, and card readers. The partnership with Adarsh Technologies aligns with Lexar’s commitment to providing high-quality products to meet the growing demand for reliable and innovative memory solutions.
Commenting on this, Lexar general manager and global marketing director – Middle East, Africa and India Fissal Oubida said, ” South India is a growing region and we want to aggressively meet the demands of our consumers. We are thrilled to collaborate with Adarsh Technologies, and by combining both our strengths, I believe we will be able to grow and strengthen Lexar’s local presence and reach in South India. With over 30 years of experience in the IT industry and strong connections with top-tier brands, their deep market understanding and strong sales team, align perfectly with Lexar’s commitment to delivering high-quality products and exceptional service to customers.”
In response, Jagdish Purohit, managing partner at Adarsh Technologies, stated, “We are excited to collaborate with Lexar and enhance the availability of their product portfolio in South India. The growing creator community in the country has driven increasing demand and multiple use cases for advanced memory and storage solutions. Adarsh Technologies will work closely with Lexar to ensure the products are accessible and available to everyone.”
Adarsh Technologies has a proven track record in the IT industry, and as a trusted channel partner, Lexar looks forward to further strengthening its position in the market and delivering superior products and services to individuals in Karnataka and beyond. With Adarsh Technologies’ ability and commitment to promoting our array of next-generation memory solutions, Lexar is confident to serve customers better in the region.
In the image from left to right: K. Subhadeepan, Product Manager Redington Limited; Jagdish Purohit, Managing Partner at Adarsh Technologies; Fissal Oubida, general manager and global marketing director – Middle East, Africa and India, Lexar.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
