MAM
Levi’s x stranger things fall/winter 2019
MUMBAI: For Fall/Winter 2019, Levi’s® partners with Netflix’s hit series Stranger Things on a capsule collection that will include product for both men’s and women’s. Watch any movie or TV show from the 1980s and you’ll witness a decade awash in Levi’s®. And for contemporary proof of that, look no further than the Stranger Things series, which takes place during the 1980s. The show recreates every detail of that era, even down to the Three Musketeers candy bar wrappers. And since Levi’s® was a major staple of 1980s fashion, it makes sense that the characters would regularly sport a wide array of Levi’s® products.
Working directly with the Stranger Things wardrobe team on their third season, Levi’s® leveraged their extensive Archives to help round out period-correct costuming for a wide range of characters in the show. The new season is set in 1985, a time when the Levi’s® brand’s massive imprint on culture and everyday style was as significant as it is today. The Levi’s® design team also worked with the show’s costume designers to create special, authentically replicated Levi’s® looks for two fan-favorites on the show: Eleven and Dustin. Not only will these full looks appear in the show, they’ll also be available for purchase as part of this summer’s special edition Levi’s® x Stranger Things collection. This July, you’ll be able to go into a store and buy a complete, authentically recreated Levi’s® looks worn by two beloved Stranger Things heroes. It really is 1985 all over again.
The two in-show looks include the Aztec Print Shirt and the El Pleated Jean worn by Eleven. In addition, there will also be a range of pieces that celebrate various elements of the show. Tees and sweatshirts with Stranger Things graphics and phrases, jeans and Truckers with hi-res character images, special edition Levi’s® sundries, like upside down patches and red tabs (a nod to the “Upside Down”, of course), and a one-of-a-kind Levi’s® Batwing tee that uses the Stranger Things title graphics. Basically, it’s one of the most beloved shows on TV, celebrating one of the most beloved decades of the 20th century, teaming up with one of the most iconic brands in the history of fashion.
“Stranger Things – when this opportunity slid across my desk, my nose started to bleed. Getting to visit the set and work on some of the costumes with their amazing designers was another level of collaboration.”—Jonathan Cheung, SVP of Design Innovation at Levi’s®.
The two teams partnered on a campaign that features the collection shot throughout the famed Starcourt Mall, the set and primary backdrop of Stranger Things Season 3.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
