MAM
Levi’s Music Project partners with Ritviz & Kayan for India edition
Mumbai: Fashion clothing brand Levi’s has announced its partnership with Ritviz and Kayan for the India edition of its music enablement project – The Levi’s Music Project.
The global program aims to empower rising artists, thanks to the new digital framework which allows young talent from around the world to connect with professional artists, said the statement. It aims to form a partnership with respected artists and local community partners around the world to bring music education resources to the next generation of young musicians, it added.
Singer-songwriter, electronic musician and record producer Ritviz, will take the participants into his process of making music. From talking about how he found ways to express his ideas through music to the making of one of his famous tracks – “Liggi.” He will inspire musicians to collaborate and remix his newest hit song “Baaraat” encouraging them to make it their own. He will also host a live mentorship session and engage with the participants of the challenge.
“I’m greatly honoured to be a part of the Levi’s Music Project, it’s such an empowering initiative by Levi’s and over the years a ton of really epic artists have been part of it,” said Ritviz. “I’m also really excited and looking forward to engaging with the producer community on Discord, I hope everyone brings their A-game to the table while also having a good time, and I’m looking forward to getting to know more about them and their music.”
The India edition also features Kayan, a singer, producer-DJ, model, actor, and voiceover artist, who has seen success with her song “Cool Kids.”
“I personally find that inspiration exists everywhere. Spend a little time being aware and observant and there’s so much happening all the time. I feel like I express better through music – so I also find inspiration in all my personal experiences, good or bad,” Kayan said. “I’m stoked to be a part of Levi’s music project, a program like this gives people the opportunity to even consider a concept like inspiration. Making music accessible and a little more reachable is the best way to give back and I think Levi’s has found a great way to do so.”
Launched in November, the Levi’s Music Project has featured a lineup of 15 musicians and artists from around the world led by Khalid, and including UK pop artist Mabel and Singaporean-Tamil Rapper Yung Raja. This year’s artists join previous Levi’s Music Project collaborators like Skepta, SZA, Rosalía, Snoop Dogg, Justin Timberlake, and Loyle Carner.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
