MAM
LetsInfluence announces new policy; Launches money-back offer for its client
Mumbai: LetsInfluence Influencer marketing agency has recently announced the release of its dynamic new policy. To help forward-thinking brands tap into the pulse of Influencer Marketing, the platform has launched a Money-Back offer, which guarantees the returns of the entire amount if the promised metrics aren’t achieved.
India’s influencer marketing industry is estimated to rise at a CAGR of 25 per cent over the next five years, reaching Rs 2,200 CR by 2025. This accelerated growth can be attributed to the rising number of influencers, which at the same time makes brands hesitant to partake in Influencer Marketing. In tandem with this, LetsInfluence’s Money-Back offer provides brands an impetus to leverage the power of Influencer Marketing without any stress.
Furthermore, the majority of Influencer Marketing agencies charge a handsome fee irrespective of the success of the campaign, i.e. even if the campaign fails to achieve promised deliverables brands have to suffer the onus of hefty prices. Revolutionsing this concept, the data-driven Influencer Marketing platform is offering enterprises a chance to start pilot campaigns at Rs 1.5-2L, bolstering them to witness if the key results and desired ROI are attained, whilst delivering a money-back guarantee.
Commenting on the launch of their new policy, LetsInfluence founder Bhawna Sethi, said, “We’re dedicated to helping brands unlock growth, by stimulating them to initiate Influencer Marketing. With this offer, we’ll encourage brands to participate in Influencer Marketing campaigns, providing a completely seamless experience that prioritises the right strategy and Influencer match, and creates compelling campaigns that target the desired audience, producing crazy brand awareness and visibility.”
Devoted to assist brands with Influencer Marketing, LetsInfluence is offering multiple complementary services that delves from waiving up to 70 per cent agency fees, influencer content, giveaways to E-commerce product reviews. Additionally, they are also delivering supplementary User-Generated videos to generate greater impact and to create differentiation from other market players in terms of service delivery.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
