MAM
Let the Game begin playing Housie Quiz on Smartphones!!
MUMBAI: During difficult times like now where people self-isolate because they are responsible or because they know that others are not! Well, all cope with this with the best of their abilities. Be it working from home or having a virtual workout or simply reading bestsellers on outbreaks and predictions, people resort to all means to spend their time doing what makes them happy. The silver lining now is the time we are getting to spend with our family. How do we make this count? Fill it up with activities that bind us together, makae it fun and cherished. One such activity to definitely do right now is playing Housie Quiz. Whether you do it with the whole family or play solo. Download the Housie Quiz App from the app store for some happy nostalgia
India’s smartphone revolution has led to the rapid adoption of online gaming across all age-groups. Observing the shift in business dynamic, Raj Kundra brings to the country, ‘Housie Quiz’ mobile app for smartphone users. The captivating game has been produced by his company – Viaan Gaming Private Limited. The ever-popular game has returned in a brand new avatar matching steps with the new-age audience. Housie is a simple yet incredibly exciting game that has a strong emotional connection with Indians. The exciting thing about the game is you have the opportunity to earn real cash by playing Housie Quiz with instant cash-out features. The app is available on android and IOS and can be downloaded directly from the Housie Quiz website. The gamer can purchase up to two tickets that cost INR 25 each and play Housie via the live streaming feed every day at 8 pm or play from a choice of multiple randomly generated number games during the day. The twist in Housie Quiz is that after every number a question pops up on your screen and if you answer it correctly you get the number if it’s in your ticket but if you answer incorrectly the number turns red preventing you from winning the full house however you could still win lines & corners if there are no red answers. Housie Quiz offers instant cash out up to INR 9,999 for winners directed to their Paytm account and withdrawals over INR 9,999 are sent to the nominated bank account or Paytm within 24 hours on completion of KYC.
To help you have a swell time in these strange days, with popular demand and overwhelming response, we will have Housie games on the app, every hour on the hour, from Friday 20th March, 11 am to 11 pm so 12 games a day. That’s not all! To bring in more excitement the Sunday afternoon 1 pm game has high stakes where you stand a chance to win INR 1,50,000. So what are you thinking? Let the games begin! Housie Quiz has partnered with a national broadcaster and will be airing on national television for snowball Sundays where the prizes will go into Lakhs from 29th March 2020.
MAM
India’s experience economy grows as live events market hits Rs 17,000 crore
EY-Parthenon and BookMyShow report finds 78 per cent Indians prefer experiences over products
MUMBAI: India’s live entertainment scene is no longer just about music, comedy or festivals. It is increasingly becoming a powerful stage for brands seeking deeper connections with consumers.
A new report titled Beyond Attention, Into Immersion by EY-Parthenon and BookMyShow suggests that India’s experience economy is entering a strong growth phase, driven by consumers who are choosing memorable moments over material purchases.
According to the study, the country’s live events ecosystem, which includes concerts, comedy tours, festivals and immersive exhibitions, is estimated to reach around Rs 17,000 crore in 2025. The growth reflects a broader cultural shift in how Indians spend their time and money.
The report finds that 78 per cent of Indian consumers now prefer spending on experiences rather than physical products. From attending concerts and festivals to participating in interactive brand installations, audiences are increasingly seeking engagement, community and shareable moments.
This change in consumer behaviour is particularly evident among younger audiences who want to participate rather than simply watch. Instead of passively consuming entertainment, many now look for experiences that allow them to interact, express themselves and connect with like minded communities.
For marketers, this shift has turned experiential marketing into a strategic priority rather than a promotional add on. Brands are moving away from interruption driven advertising and towards immersive formats that allow consumers to discover, test and emotionally connect with products.
The report suggests that experiential marketing now plays a role across the entire consumer journey. It can spark brand discovery, strengthen storytelling, encourage product trials and ultimately influence purchase decisions and loyalty.
The impact is already visible. Post event surveys conducted among 7,450 attendees at major events including Lollapalooza India and concerts by Ed Sheeran and Guns N’ Roses highlight the effectiveness of these experiences.
Around 59 per cent of attendees recalled brands they interacted with during the events, while 55 per cent said those interactions increased their likelihood of purchasing from the brand. A further 63 per cent reported that brand activations actually enhanced their event experience rather than distracting from it. Nearly 29 per cent also said the interaction improved their perception of the brand.
Brands are also changing the way they approach events. Instead of simply putting logos on stages or banners, companies are building experiences into the fabric of the event itself.
Financial services brands, for example, are offering early ticket access, exclusive lounges and curated event experiences for cardholders. Fashion and beauty companies are using festivals to showcase products through pop ups, interactive installations and social media friendly spaces that encourage visitors to share their experiences online.
The scope of experiential marketing now stretches far beyond live entertainment. Retailers are designing experiential stores where customers can explore products in lifelike environments. Entertainment platforms are extending popular intellectual properties into immersive exhibitions and fan events. Technology is also playing a growing role through augmented reality and virtual try on tools that blend digital discovery with physical interaction.
Cultural festivals remain one of the most powerful platforms for such engagement in India. Celebrations such as Navratri and Holi bring together large communities, emotional participation and heightened consumer spending. For brands, these moments offer an opportunity to become part of the celebration rather than simply advertise around it.
Despite the momentum, the report notes that some companies still hesitate to adopt experiential marketing at scale. Budget constraints, limited expertise and uncertainty around measuring return on investment remain common concerns.
However, the growing body of data around consumer engagement and brand impact is gradually addressing these challenges. More marketers are expected to allocate a larger share of their budgets to experiential formats over the coming years.
Taken together, the findings point to a clear trend. As consumers seek meaning, memories and moments worth sharing, live experiences are emerging as one of the most powerful ways for brands to stay relevant in a crowded media landscape.
