MAM
Leo Burnett’s two creatives selected for Clio’s workshop
MUMBAI: Just after triumphing as Agency of the Year at the Delhi Ad Club awards, Leo Burnett’s Delhi office has got another feather in its cap. the agency’s copy group head Rondeep Gogoi and art director Sumonto Ghosh have been selected to attend the FutureGold: Young Creative Portfolio Review workshop at this year’s Clio Festival in Miami’s South Beach.
Only six teams from across the world were to be selected for this workshop, and the two young creatives from Delhi were “amazed, or rather blown when we got the news.” Clio will be also sponsoring stay and passes for the festival.
“I feel it is a really big opportunity to fly the Burnett India flag not just nationally, but internationally. And I assure you, we will give it our very best shot,” said Gogoi.
“Both Rondeep and Sumonto are young, talented new age creatives full of ideas. They are always focused in creating award-winning campaigns for the brands they work on. They have both been recognized by Campaign Brief Asia as two of the hottest creatives and their work has been recognized within the Leo Burnett network and at major advertising festivals. I am very proud and extremely happy that they are getting this great exposure,” added Leo Burnett Delhi creative director Rupam Borah.
Gogoi has been with Leo Burnett for the last four years. His current portfolio is Benetton, Godfrey Philips, McDonald’s, Coca-Cola, Le Bon, Chanakya Cinema. Some of the major awards he has won are Merit at One Show for Sanctuary Asia Tiger Graph, Grand Prix at AAAI for the same, Outdoor Bronze at AAAI for Benetton Eye Chart and Outdoor Silver for McDonald’s Helmet. His campaigns have been featured in Luerzer’s Archive.
Ghosh, on the other hand, joined Leo Burnett two years ago and handles McDonald’s, Coca-Cola, Godfrey Philips, Le Bon and Chanakya Cinema. His major achievements include a campaign for Tide featured in Work’04, winning a New York Festival Merit for Samujh Physio (Black Calendar), Press Campaign Silver at AAAI for Tide and a Tide campaign featured in Luerzer’s Archive.
This is the most recent addition in the long list of successes Leo Burnett Delhi enjoyed throughout the last one year – Bronze at Cannes, Silver at Ad-fest, Gold at Abby, 13 awards at AAAI, Agency of the Year at the Delhi Ad Club Awards (18 awards).
Brands
Ola Electric revenue falls, losses continue in December quarter
Company cuts expenses and seeks fresh funds as sales slow and regulators raise questions.
MUMBAI: It seems Ola Electric is currently navigating a bit of a patchy connection, and we are not just talking about a dropped Bluetooth sync on the dashboard. The electric vehicle (EV) giant’s latest financial results for the quarter ended 31 December 2025 have hit the wires, and the numbers are looking more short circuit than supercharged.
The company’s consolidated revenue from operations for the December quarter came in at Rs 470 crore, a significant deceleration from the Rs 690 crore recorded in the preceding quarter. The comparison to the same period last year is even more stark, when revenue stood at a much loftier Rs 1,045 crore. Despite a small recharge of Rs 18 crore from previously unclaimed government subsidies under the EMP5-2024 and PM E-Drive schemes, the overall income trajectory has clearly lost its torque.
Total income for the quarter stood at Rs 504 crore, while the bottom line remained firmly in the red, with a quarterly loss of Rs 487 crore. For the nine-month period ending December 2025, the total accumulated loss has now ballooned to a staggering Rs 1,333 crore.
In an effort to keep the wheels from falling off, Ola has been aggressively downshifting its expenditure. Total expenses for the quarter were slashed to Rs 741 crore, a massive drop from the Rs 1,505 crore spent during the same quarter the previous year.
This belt-tightening suggests a pivot toward leaner operations as the company attempts to find a sustainable cruising speed. However, even with these deep cuts, the going concern tag is being sustained largely by Rs 1,503 crore in remaining IPO proceeds, along with a fresh shareholder approval to raise another Rs 1,500 crore through equity or convertible securities.
The National Stock Exchange (NSE) and SEBI have also been examining the matter closely, questioning why Ola’s press claims did not align with official Vahan portal data. The company had earlier announced 25,000 units sold in February 2025, but has now clarified to regulators that this figure referred to vehicle bookings rather than final registrations. Under Ola’s accounting policy, a sale is recognised only once the scooter is delivered and registered. Management maintains that this clarification will not have a material impact on the financials, although it has certainly raised eyebrows in the market.
The group’s cash flow situation remains under pressure. For the nine months ended 31 December 2025, Ola reported a negative cash flow from operations of Rs 866 crore, attributing it primarily to lower-than-expected growth in sales volume.
Adding to the complexity are the new Labour Codes. The company has already factored in an additional Rs 5.06 crore in liabilities due to changes in wage definitions affecting gratuity. Meanwhile, the Cell segment, which represents Ola’s major bet on battery manufacturing, is still at an early stage. It contributed just Rs 9 crore to revenue, compared to Rs 407 crore from the automotive segment.
As Ola attempts to navigate this financial fog, the message is clear: the road to an electric future is paved with expensive ambitions. For now, the company is applying the brakes to avoid a deeper skid.
