MAM
Leo Burnett’s six ads reach New York Festivals finals
MUMBAI: Six ads made by Leo Burnett India ads have achieved the finalist status in the New York Festivals 2005 Print Advertising Awards competition.
These ads will now go on to the next round of judging and compete for gold, silver and bronze world medals.
The six ads were chosen amongst 4,313 entries from 62 countries. To have achieved the finalist status indicates that this particular work was in the top 22 per cent of advertising or design excellence in the world.
Magazine, newspaper, and outdoor entries were judged online by an international panel of 80 creative directors representing every major advertising center around the world, and local panels organised in England, Germany, Greece, Puerto Rico, and cities throughout the United States evaluated the Design and Collateral pieces.
The ads are as follows:
‘Hole’ — McDonalds (Retail Restaurants)
‘Home Delivery’ —- McDonalds campaign (Outdoor/Transit/Posters: Retail Restaurants)
‘Tree’ — Atlas Cycles (Outdoor/Transit/Posters: Automotive Products)
‘3 Hours’ — Heinz Tomato Ketchup (Outdoor/Transit/Posters: Foods)
‘Tiger Blood Stripes’ — Sanctuary Magazine (Outdoor/Transit/Posters: Civic/Social Education)
‘Invite Book: Temple Of Dawn’ — Steinmetz Direct Mail (Trade & Manufacturing)
MAM
Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
