MAM
Leo Burnett Mumbai announces new appointments to its senior leadership team
Mumbai – Leo Burnett Mumbai, part of the Publicis Groupe India, has announced new appointments to its senior leadership team. The agency is poised to leverage its momentum and success, and the new leadership team will power the leap forward to the next phase of growth.
The enhanced leadership structure is designed for a culture of greater empowerment, agility in decision making, and the capability to drive more of the new age solutions for clients that Leo Burnett has been making a name for itself for. The Leo Burnett Mumbai senior leadership team now comprises Abhimanyu Khedkar elevated as managing partner, Neetika Aggarwal appointed as managing partner, and Saurabh Dahiya as head of strategy.
Khedkar (Abhi) started his journey with Leo Burnett 8.5 years ago and has now been promoted to managing partner. Abhi has worked on some of the biggest brands in the Burnett portfolio and his work has been recognised at many international and national platforms. His dedication and accomplishments over the years have been instrumental to Leo Burnett’s success and he continues to be an important force in driving the future of the agency.
As managing partner, Aggarwal joins the Leo Burnett Mumbai team to bolster its partnerships, expertise, and capabilities. In a career spanning over two decades, Neetika has accrued enviable experience working with some of the biggest Indian and global brands including Nestle for its confectionary portfolio, PepsiCo foods, Airtel, TOI, Microsoft, Nokia, LG, IndusInd Bank. She also led some of the biggest digital interventions for Facebook including the successful Facebook Thumbstopper and Instagram Love Runs Deep properties. Her last stint before joining Leo Burnett was with VMLY&R. Prior to that she spent a few years with WPP@CP where she was the business and integration lead for Colgate Palmolive, bringing in expertise across ecommerce, CRM and FPD.
Dahiya joined us a few months ago as executive director & head of strategy. In just a short span of time he has been indispensable to the agency in sharpening its strategic creativity capability to drive growth & transformation for clients. Saurabh brings over 18 years of experience, with a career spanning the Middle-East, South East Asia & India in brand, digital and customer experience strategy. Saurabh’s knack for harnessing truth & talent to help brands matter in culture, changing contexts and commercial landscapes will add depth and perspective for Leo Burnett’s client partners.
Together Abhimanyu and Neetika will lead Leo Burnett Mumbai on the business front while Saurabh Dahiya will lead and drive the strategic function.
Commenting on the leadership changes, Leo Burnett, South Asia CEO Amitesh Rao shared, “Leo Burnett Mumbai is one of the top creative agencies in the country today, having seen an incredible run of success in paving the way for new age solutions for its clients. It is also an agency with insatiable ambition and hunger, and the enhanced leadership team is at the vanguard of our future growth and glory. I am delighted to have Abhimanyu, Neetika and Saurabh – with their diverse strategic, corporate and client backgrounds – bring brilliant new perspective to our journey going forward.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
