MAM
Leo Burnett hires Sachin Das Burma as group ECD
MUMBAI: Leo Burnett India has hired Sachin Das Burma as group executive creative director at its Delhi office.
Speaking on his appointment, Leo Burnett India North president Samir Gangahar said, “We are delighted to welcome Burma. With an impressive track-record of creating path-breaking integrated communication across categories and the hunger to do a lot more, I’m excited to see him craft ideas that impact consumer behaviour and solve business problems across our portfolio of brands.”
Leo Burnett India chief creative officer RajDeepak Das added, “In Sachin we have found a leader who has the ability to keep things simple and connect every piece to a human truth. His ideology and working style is ideal to drive innovation and integration in the communication process. I’m sure Sachin’s inclusion will significantly enhance our capability of solving our clients’ problems by creating new age work based on strong consumer insights.”
Burma said, “Leo Burnett has a great history of fantastic work that has built so many big brands. My aim will be to uphold the creative standards and make sure that the legacy of the agency continues. And hopefully, I would be able to add value, new business and awards. I look forward to be part of an exciting team. There is a new way of thinking at Leo Burnett and I hope to learn and contribute.”
He joins from Draft FCB Ulka where he was group creative director and has also worked with Contract Advertising, Bates India and JWT.
Brands
Anupam Sengupta joins L&T LTM in senior leadership role – strategy & global business development
AI and media tech veteran to steer global business push in CME vertical
MUMBAI: Larsen and Toubro has brought on board seasoned media and technology executive Anupam Sengupta in a senior leadership role within its LTM division, tasking him with shaping strategy and global business development for its communications, media and technology vertical.
In his new role at L&T LTM, Sengupta will focus on driving consulting-led growth, sharpening global go-to-market strategies, and building deep-tech partnerships, with a particular emphasis on AI-led transformation.
Sengupta joins from Camb.ai, where he served as business head for SAARC and Southeast Asia. There, he played a key role in establishing the company’s regional presence, accelerating adoption of voice AI solutions and securing high-profile enterprise partnerships.
His career spans more than two decades across AI infrastructure, SaaS, consumer technology and media, with leadership roles at companies such as immerso.ai and Eros Innovation, where he worked at the intersection of streaming, gaming and enterprise AI applications.
Earlier, Sengupta spent over a decade at Sony Group, leading digital sales and partnerships across South Asia and managing large P&L portfolios. His experience also includes stints at WPP Group, Zee Group and Standard Chartered Bank, giving him a cross-sector view of both media and non-media ecosystems.
Known for building high-value partnerships and scaling new business lines, Sengupta has worked across global markets, handling enterprise SaaS sales, strategic alliances and large deal cycles, often in emerging technology environments.
His appointment comes as Larsen and Toubro sharpens its focus on digital and media technology services, an area seeing strong demand as AI, streaming and content platforms converge.
With Sengupta at the helm of strategy and global growth initiatives, the company appears set to deepen its play in the fast-evolving media tech landscape, where scale, speed and smart partnerships increasingly define success.
