AD Agencies
Leo Burnett brandishes Activation
MUMBAI:Its Leo Burnett’s tool to fight recession.
Leo Activation, the two-month-old division of the ad agency, has launched a slew of promotions, loyalty programmes, events, ground related activities and database management to popularise diverse products among the masses.
The idea behind the venture is to use festivals and other occasions to promote products and familiarise masses with them. Says the agency, “With a huge need from existing clients of Leo Burnett including Godrej, Fiat, Bajaj Auto, Prudential ICICI, Amtrex Hitachi, Bajaj Electricals and many others, Leo Activation will also be looking outside the agency for more opportunities.”
With ad budgets shrinking every quarter, Leo Activation is an innovative venture aimed at adding value by reaching the consumer directly. Headed by Tarun Chauhan, who has moved in from Thompson Connect, Leo Activation took Pilsbury Semiyan to Bangalore, Hyderabad, Chennai and other smaller towns in the south on the occasion of Pongal. The event was accompanied by on-the-spot price offers in the twenty cities it covered.
On 1 February, the global integrated communications division undertook the unveiling of two new Cinthol products for Godrej – Cinthol deodorant and Cinthol Skin fresh-the orange variant soap along with the revamped talc, for the 250 odd sales reps of the company at Renaissance Convention Hall in Mumbai. The event was accompanied by audiovisual presentations, the presence of celebrities and music performances.
AD Agencies
Havas Media Network India bags integrated media mandate for Aakash Educational Services Limited
PivotRoots and Arena Media to drive 360° strategy for student outreach
NEW DELHI: Havas Media Network India has secured the integrated media mandate for Aakash Educational Services Limited, following a competitive multi-agency pitch, signalling a fresh push by the education major to sharpen its reach among students nationwide.
The mandate will be jointly handled by PivotRoots and Arena Media, both part of the Havas network. Together, they will roll out a full-spectrum media strategy designed to boost AESL’s visibility across digital and traditional platforms.
At the heart of the partnership lies a simple idea: making the brand not just seen, but sought after. The agencies will blend data, technology and creative storytelling to craft campaigns that resonate with students and parents navigating an increasingly digital-first education landscape.
Aakash Educational Services Limited SVP marketing Kanika Kumar Nijhawan said, “At Aakash, we believe success is built through a structured, long-term and data-driven approach. As we expand across the country, adopting a more integrated approach to media is essential. This partnership marks a significant step towards building stronger connections with our audiences.”
Under the arrangement, PivotRoots will spearhead digital and performance marketing, covering social media, influencer collaborations and data-led optimisation. Meanwhile, Arena Media will focus on traditional channels including print, television, radio, cinema and outdoor advertising, ensuring consistent messaging across touchpoints.
Havas Media Network India chief executive officer Mohit Joshi said, “Delivering for a powerhouse like AESL requires both scale and precision. By combining Arena Media and PivotRoots, we are deploying our Converged.AI platform to create a 360-degree strategy that drives engagement, conversions and long-term growth.”
Echoing the sentiment, PivotRoots founder and chief executive officer Shibu Shivanandan added that the collaboration would focus on building “impactful, full-funnel experiences” powered by deep analytics and performance-led marketing.
With a strong legacy in coaching for medical and engineering entrance exams, AESL is now doubling down on integrated media to stay ahead in a crowded, fast-evolving education market. The partnership with Havas signals a clear intent: to turn visibility into meaningful engagement and, ultimately, student success.
