AD Agencies
Leo Burnett brandishes Activation
MUMBAI:Its Leo Burnett’s tool to fight recession.
Leo Activation, the two-month-old division of the ad agency, has launched a slew of promotions, loyalty programmes, events, ground related activities and database management to popularise diverse products among the masses.
The idea behind the venture is to use festivals and other occasions to promote products and familiarise masses with them. Says the agency, “With a huge need from existing clients of Leo Burnett including Godrej, Fiat, Bajaj Auto, Prudential ICICI, Amtrex Hitachi, Bajaj Electricals and many others, Leo Activation will also be looking outside the agency for more opportunities.”
With ad budgets shrinking every quarter, Leo Activation is an innovative venture aimed at adding value by reaching the consumer directly. Headed by Tarun Chauhan, who has moved in from Thompson Connect, Leo Activation took Pilsbury Semiyan to Bangalore, Hyderabad, Chennai and other smaller towns in the south on the occasion of Pongal. The event was accompanied by on-the-spot price offers in the twenty cities it covered.
On 1 February, the global integrated communications division undertook the unveiling of two new Cinthol products for Godrej – Cinthol deodorant and Cinthol Skin fresh-the orange variant soap along with the revamped talc, for the 250 odd sales reps of the company at Renaissance Convention Hall in Mumbai. The event was accompanied by audiovisual presentations, the presence of celebrities and music performances.
AD Agencies
Creativefuel takes Priyagold’s social media & digital reins
Agency to lead content, strategy and media to boost Priyagold’s digital presence
MUMBAI: Priyagold has teamed up with Creativefuel to sharpen its social media and digital game for 2026. The partnership will see Creativefuel steering the brand’s social strategy, creating content, crafting stories, and driving community engagement across platforms.
On top of that, the agency will manage digital media planning and buying, ensuring Priyagold’s key messages reach the right audience while delivering measurable impact for both brand and performance goals. The aim is a seamless, audience-first digital presence that honours Priyagold’s legacy while keeping pace with today’s fast-moving online world.
“Priyagold has always focused on connecting with consumers across generations,” said Priyagold director Mannas Agarwwal. “Creativefuel’s grasp of digital culture and audience behaviour made them a natural partner for building a consistent and meaningful online story.”
Creativefuel founder and CEO Tushar Sukhramani added, “Priyagold is a household name across generations. Our focus will be on creating a digital presence that is consistent, culturally relevant, and true to the brand’s essence, supported by sharp media execution to deliver real results.”
This win adds to Creativefuel’s growing FMCG portfolio, joining brands like Balaji Wafers in its stable and strengthening its position as one of India’s leading digital partners for consumer brands.
Priyagold, renowned for its trusted presence in Indian households, continues to evolve its communication approach as digital platforms play an ever-increasing role in connecting with consumers.
