AD Agencies
Leo Burnett brandishes Activation
MUMBAI:Its Leo Burnett’s tool to fight recession.
Leo Activation, the two-month-old division of the ad agency, has launched a slew of promotions, loyalty programmes, events, ground related activities and database management to popularise diverse products among the masses.
The idea behind the venture is to use festivals and other occasions to promote products and familiarise masses with them. Says the agency, “With a huge need from existing clients of Leo Burnett including Godrej, Fiat, Bajaj Auto, Prudential ICICI, Amtrex Hitachi, Bajaj Electricals and many others, Leo Activation will also be looking outside the agency for more opportunities.”
With ad budgets shrinking every quarter, Leo Activation is an innovative venture aimed at adding value by reaching the consumer directly. Headed by Tarun Chauhan, who has moved in from Thompson Connect, Leo Activation took Pilsbury Semiyan to Bangalore, Hyderabad, Chennai and other smaller towns in the south on the occasion of Pongal. The event was accompanied by on-the-spot price offers in the twenty cities it covered.
On 1 February, the global integrated communications division undertook the unveiling of two new Cinthol products for Godrej – Cinthol deodorant and Cinthol Skin fresh-the orange variant soap along with the revamped talc, for the 250 odd sales reps of the company at Renaissance Convention Hall in Mumbai. The event was accompanied by audiovisual presentations, the presence of celebrities and music performances.
AD Agencies
Havas Media India bags integrated media mandate for Modenik Lifestyle
Agency to steer full-spectrum online and offline campaigns for iconic innerwear brands
MUMBAI: Havas Media India has been appointed as the media agency of record for Modenik Lifestyle, taking charge of both online and offline media strategy, planning, and buying for the popular innerwear and lifestyle brand.
Modenik Lifestyle is home to some of India’s most trusted brands, including Enamor, a leading fashion lingerie label celebrated for its modern designs, and Dixcy Scott, renowned for comfort and mass appeal across generations. Together, these brands reflect Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
Under the new mandate, Havas Media India will oversee end-to-end media across Television, Print, Radio, Cinema, Digital, Out-of-Home, Mobile, and BTL activations. The partnership comes as Modenik accelerates its integrated media presence nationwide, with a special focus on South India where Havas Media has been expanding rapidly.
Modenik Lifestyle Pvt Ltd CEO and executive director Shekhar Tewari said, “We wanted a media partner who truly understands both digital and traditional landscapes. Havas Media India brings a sharp, data-driven approach and strong on-ground execution. We look forward to reaching the right audiences at the right moments and creating something impactful together.”
Havas Media Network India CEO Mohit Joshi added, “Modenik Lifestyle embodies the desire of brands to mean more and consumers to connect deeply. Their iconic products have won the love of generations, and we are thrilled to partner with them to drive desire-led growth across every touchpoint.”
Havas Media India & Havas Play COO Uday Mohan noted, “With brands like Dixcy Scott and Enamor, our goal is to elevate existing equity with seamless, insight-led campaigns. South India is a particularly exciting growth region, and this win reflects the momentum of our teams there.”
The mandate reinforces Havas Media India’s position as one of the fastest-growing media networks in India and strengthens its footprint in South India, a market known for its regional nuances and hyperlocal consumer engagement.
