MAM
Leo Activation on a winning spree
MUMBAI: Leo Burnett’s three years old baby – Leo Activation, which offers 360 degrees solutions for energising brands, has come a long way.
It has now added four new businesses to its kitty in just one month’s time, after already starting the year with a bang by getting the 49th All India Congress of Obstetrics and Gynaecology 2006 (AICOG 2006) account.
Leo Activation will get involved with the organisation of an event hosted in Kerala – Sensations, South India’s premier fashion and beauty show, to be held in Cochin.
In its 150th episode to be broadcast exclusively on Surya TV, Sensations will showcase the best fashion design and modelling in India and abroad. The event is already an established brand in the South and offers huge opportunities for promotions and brand associations.
Spreading its expertise further down South, Activation will handle Thekkady Mahalsovam, an annual cultural and trade fest in Thekkady ( Kerala) to be held in August. The Thekkady District Development panel has entrusted Leo Activation with the organisation of the festival. Said Thekkady Mahalsovam Committee chairman PA Joseph, “We are glad to associate with Leo Activation. What we loved about them is their confidence, great creative ideas and strategy to achieve our objectives.”
Another conference of a national magnitude to be held in Kerala this year is the Indian Dental Association conference. Leo Activation will be completely conceptualising, designing and executing the event.
And last, but not the least, Elder Pharmaceuticals, a leading pharma company in India, has entrusted the agency with the activation activities for its Blistex lip balm brand. Leo Activation is planning a huge promotion later this year to ensure maximum visibility of the brand. “We selected Leo Activation because of their professional approach. We believe that they have a perfect mix of creative and execution expertise,” commented Blistex general manager marketing Shishir Mishra.
“We have a solid reputation down South after winning AICOG 2006 and more offers are coming our way. We intend to continue exploring opportunities in the region. We are also aggressively pitching for other businesses and already have one more major event in Mumbai at the end of this year. Watch this space! Our young team is extremely proud and energised by our recent success,” says Leo Activation head Sujit Nair.
Brands
Yaap Digital acquires 60.2 per cent stake in Gozoop in over Rs 150 crore deal
Strategic tie-up keeps Gozoop independent while building scaled ad ecosystem
MUMBAI: Yaap Digital Ltd has acquired a 60.20 per cent stake in Gozoop Online Pvt Ltd, marking a significant consolidation move in India’s independent advertising landscape.
The acquisition, executed through a share purchase cum shareholders’ agreement, forms the first tranche of a broader deal to acquire 100 per cent of Gozoop in phases. The initial stake was picked up for Rs 36.96 crore, giving Yaap majority control and making Gozoop its subsidiary.
Overall, the transaction is valued at over Rs 150 crore, with additional components including a Rs 7.66 crore share swap expected to close within 90 days. Payments related to excess net working capital are slated for completion by July 2026.
Despite the ownership change, Gozoop will continue to operate as an independent brand, retaining its leadership, identity and culture. The focus, both companies say, is on collaboration rather than consolidation.
Founded nearly two decades ago, Gozoop has built a reputation for its people-first approach and long-tenured leadership team, a rarity in an industry often shaped by global network buyouts. Yaap, on the other hand, brings scale and a tech-led marketing ecosystem spanning content, data and performance solutions.
Together, the companies aim to create an integrated network that blends creativity, media, data and technology, offering clients both agility and scale. The partnership also signals a broader ambition to position Indian agencies as global contenders rather than local participants.
With the deal underway in phases, the coming months will be key in shaping how this alliance translates into a unified yet flexible advertising powerhouse.
