MAM
Leo Activation bags two accounts down south
MUMBAI: Leo Activation, Leo Burnett’s integrated communications division, has added two major accounts to its kitty, both of which are down South.
The 49th All India Congress of Obstetrics and Gynecology 2006 (AICOG 2006) has entrusted its entire event organisation and brand associations to Leo Activation. The Congress will be held in Kerala in January 2006 under the motto ‘Save the mother, save generations’.
“This is a major and prestigious account for us, as it is the biggest gathering of obstetrics and gynecology professionals in the country. The sheer size of it makes it a huge challenge – the organising committee expects a record attendance this time. But it is also a great opportunity for some exciting brand associations and representations. We have already partnered with healthcare major Dialog India,” says Leo Activation Mumbai head Sujit Nair.
Leo Activation has already started work on the account and will be setting up a team in Kochi, completely dedicated to this project.
Leo Activation is also scheduled to co-host Miss Kerala 2005 with Impresario. Miss Kerala is an annual pageant that boasts of huge popularity down South. This is part of Leo Activation’s strategy to identify local events and properties and connect national brands with them ensuring a larger consumer connect for national brands in the local market. Keeping this objective in mind, Leo Activation has tied up with Parachute Advanced hair oil as the title for this event.
Brands
Yaap Digital acquires 60.2 per cent stake in Gozoop in over Rs 150 crore deal
Strategic tie-up keeps Gozoop independent while building scaled ad ecosystem
MUMBAI: Yaap Digital Ltd has acquired a 60.20 per cent stake in Gozoop Online Pvt Ltd, marking a significant consolidation move in India’s independent advertising landscape.
The acquisition, executed through a share purchase cum shareholders’ agreement, forms the first tranche of a broader deal to acquire 100 per cent of Gozoop in phases. The initial stake was picked up for Rs 36.96 crore, giving Yaap majority control and making Gozoop its subsidiary.
Overall, the transaction is valued at over Rs 150 crore, with additional components including a Rs 7.66 crore share swap expected to close within 90 days. Payments related to excess net working capital are slated for completion by July 2026.
Despite the ownership change, Gozoop will continue to operate as an independent brand, retaining its leadership, identity and culture. The focus, both companies say, is on collaboration rather than consolidation.
Founded nearly two decades ago, Gozoop has built a reputation for its people-first approach and long-tenured leadership team, a rarity in an industry often shaped by global network buyouts. Yaap, on the other hand, brings scale and a tech-led marketing ecosystem spanning content, data and performance solutions.
Together, the companies aim to create an integrated network that blends creativity, media, data and technology, offering clients both agility and scale. The partnership also signals a broader ambition to position Indian agencies as global contenders rather than local participants.
With the deal underway in phases, the coming months will be key in shaping how this alliance translates into a unified yet flexible advertising powerhouse.
