Brands
Lenskart sharpens its vision as Meller and Pop Mart join the frame
MUMBAI: Lenskart is clearly looking at the future through a fresh pair of lenses bold, playful and dripping with pop-culture swagger. The eyewear giant has announced the launch of Barcelona-born Meller in India while also unveiling a creative global partnership with Pop Mart, signalling an ambition to build a modern, culturally driven House of Eyewear Brands.
And the first taste of that creative fusion lands internationally: the Pop Mart x Lenskart collection will debut in Singapore in the first week of December, rolling out online and in select stores. Expect character-driven designs crafted for consumers who treat eyewear as both accessory and attitude expressive, collectible, and unmistakably fun.
Lenskart is no stranger to fandom-led frames. Its slate of cultural collaborations already includes Harry Potter, Hello Kitty, Pokémon, Dragon Ball Z, Superman and Batman, each one designing eyewear through storytelling rather than template.
The Pop Mart partnership extends that creative universe, tapping into global toy culture’s love for character-led fashion. For Lenskart, this isn’t just product, it’s a design playground for what the new generation wants to wear on their face, literally.
Founded in Barcelona, Meller has exploded across Europe and the U.S., powered by its bold silhouettes, street-inspired palettes, and a youth aesthetic that balances edge with accessibility. With over 700k followers and a thriving community, the brand is one of Europe’s most influential D2C eyewear labels.
Now entering India, Meller will be available both online and across Lenskart’s retail network starting with ~500 curated stores chosen via GeoIQ intelligence, mapping high fashion-affinity catchments across the country.
Lenskart’s evolving portfolio now includes John Jacobs, Owndays, Meller, and a suite of character collaborations from Dragon Ball Z to Pop Mart, forming a design-led premium ecosystem crafted around individuality and global style cues.
On the tech front, it is also partnering with Tokai and Rodenstock, both known for high-precision lens innovation signalling that design and technology will grow hand-in-hand.
“Our customers inspire every decision we make… Meller’s bold aesthetic and strong community make it a wonderful addition to our House of Brands,” said Lenskart co-founder & CEO Peyush Bansal. He added that collaborations like Pop Mart allow the brand to “bring moments of play, imagination and collectability into eyewear”.
His broader vision is clear: Lenskart sees itself not merely as a retailer but as an enabler for the next generation of eyewear brands, giving them distribution scale, a full-stack supply chain, and a platform that already spans India and beyond.
Backed by Lenskart’s manufacturing muscle, design ecosystem and technology capabilities, partner brands can now plug into a system built to scale. It’s the same model that has made multi-brand eyewear platforms reshape global eyewear trends and Lenskart clearly believes India can be the next epicentre.
With Meller’s youth edge, Pop Mart’s cultural playfulness, and Lenskart’s distribution footprint, the company is steadily assembling a premium portfolio that mirrors how young consumers shop: visually, emotionally, and globally.
As the eyewear market shifts from function-first to culture-first, Lenskart seems determined to keep its eye firmly on the style horizon and ensure the world sees the change coming.
Brands
Accor names Amit Malik VP people and culture for South Asia
Hospitality major taps HR veteran to drive talent and culture agenda
MUMBAI: Accor has appointed Amit Malik as vice president for people and culture in South Asia, strengthening its leadership bench as it scales operations across the region.
Malik will be part of the South Asia leadership team, overseeing the people, talent and culture agenda across India and neighbouring markets. His mandate includes building organisational capabilities, strengthening leadership pipelines and enhancing employee experience across Accor’s growing portfolio.
With more than two decades of experience, Malik brings a blend of human resources expertise and business leadership. His career spans multiple sectors and geographies, equipping him to support Accor’s evolving workforce needs in a dynamic hospitality market.
“We are pleased to welcome Amit to Accor,” said Accor chief executive officer, South Asia Ranju Alex. “His understanding of people strategy and strong business orientation will be instrumental in building a high-performance, purpose-led culture.”
Before joining Accor, Malik served as president for Japan, Asia Pacific and Australia at WadzPay. He also spent several years at Aviva Life Insurance India, where he held senior roles including chief people officer and later chief executive and managing director.
His earlier stints include leadership roles at Bank of America, Royal Bank of Scotland, American Express and GSK Consumer Healthcare, giving him a wide lens on organisational transformation and governance.
Accor’s latest leadership move reflects its focus on building a future-ready workforce as competition intensifies in the hospitality sector. With Malik at the helm of its people strategy, the company is betting on culture as a key driver of growth.
