MAM
Lenskart ropes in Bhuvan Bam as brand ambassador
MUMBAI: Eyewear retailer Lenskart has signed YouTube star Bhuvan Bam as its new brand ambassador. The decision was taken keeping in mind that Bhuvan’s digital content appeals to the youth and aligns with their brand image.
As unveiled by Lenskart, Bam will be part of multiple campaigns and will also be producing exclusive content for them. He also recently launched the new store for Lenskart in Ambience Mall, Gurugram.
Commenting on why Bhuvan as brand ambassador for Lenskart, Lenskart.com founder and CEO Peyush Bansal opined, “Bhuvan is a youth icon and he appeals to the audience we’re looking at targeting. Lenskart believes in challenging the status-quo whether it’s in the kind of products or the services it offers the customers. Bhuvan himself is a game changer in his own line of work and that is why we think it’s the perfect association. We’re looking forward to working and creating fun campaigns with him.”
Taking on the new role as ambassador Bam expressed, “I have always loved Lenskart and their collection because as a content creator for BB Ki Vines, I strive to create characters with distinct traits and quirks and glasses help me a lot with that. Like for Banchod Das, the character wears these shield black frames. Lenskart has been my one stop shop for all my eyewear requirements and I’m really excited to be a part of the Lenskart family because it also aligns with my mantra and that is having fun with what you do.”
Part of the Lenskart app’s interface is a special section called #BBkeFrames that consists of a collection of frames inspired by Bhuvan’s personal style, handpicked by him. This feature is also available on the M-site, website as well as in stores. The collection includes metal frames in trendy shapes namely the pilot-style, rounds, and hexagons across John Jacobs and Vincent Chase. Lenskart customers can shop these across stores as well as online under the “BB Ke Frames” category.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
