Ad Campaigns
Lenskart rolls out a TVC on its new collection “Unbreakables”
Mumbai: Lenskart is launching a quirky new TV campaign to introduce its latest collection, Unbreakables, designed specifically for kids. This innovative range of eyewear is crafted to withstand the rough-and-tumble lifestyle of kids, offering a practical solution for parents worried about frequent damage to their children’s glasses.
The TVC opens with girls playfully pushing a shopping trolley down the stairs. Just as the girl inside the trolley seems about to fall, the frame freezes and she turns to the camera saying, “Ab mera daant tootenge… magar chashma nahi.” The scene cuts to the floor where her glasses land – completely unscathed showcasing not even the most daring stunts – will break these unbreakable frames.
From twisting to bending, these frames are durable enough to survive the daily adventures of childhood, while staying comfortable and lightweight. Available in a variety of playful colours and designs, Unbreakables offer both style and functionality. They are perfect for children who need eyewear that provides superior protection and a long-lasting fit, no matter the situation.
“We believe eyewear should go beyond vision correction to become a statement of confidence and style,” said Lenskart co-founder Ramneek Khurana. Perfect for kids, these frames are not only built to last but also offer stylish designs that cater to every young taste. With the Unbreakables, Lenskart combines function and fashion, delivering eyewear that stands up to life’s adventures while looking great.”
Unbreakables by Hooper is now available across all Lenskart stores in India as well as online via the Lenskart website.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
