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Lenskart launches Harry Potter-inspired eyewear with Warner Bros. Discovery
Mumbai: Lenskart is thrilled to announce the launch of its Harry Potter-inspired eyewear collection in collaboration with Warner Bros. Discovery Global Consumer Products. This magical eyewear line is a spellbinding tribute to Harry Potter fans, bringing the magic to life through a stunning range of eyeglasses.
Crafted with meticulous detail, these frames draw inspiration from the essence of each Hogwarts house. Harry Potter fans can celebrate some of their favourite magical moments with the collection, which features the subtle Deathly Hallows symbol delicately etched on the temple tips, paying homage to the series’ most powerful icons. The sleek design of the Elder Wand is reimagined as a stylish temple motif, embodying the allure of its legendary power. Adding to the magic, the Hogwarts crest discreetly adorns the nose pad, making each pair perfect for everyday use. Lastly, the iconic round glasses, synonymous to ‘The Boy Who Lived’ and shaped a generation complete the collection for all Harry Potter fans in India.
“We are incredibly excited to partner with Warner Bros. Discovery Global Consumer Products to bring this magical collection to our customers”. Speaking on the launch occasion Lenskart co-founder Ramneek Khurana added, “We believe that these glasses are more than just a fashion statement—they are a way for fans to express their love for the world of Harry Potter and carry a piece of that magic with them every day”.
Don your favourite lenses and make your every day magical with the Harry Potter x Lenskart collection, now available at all Lenskart stores and online at https://www.lenskart.com/
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
