Brands
Lenskart associates with Vikrant Massey as the face of their new collection Matte Essentials
Mumbai: Lenskart, one of the leading eyewear brands in India has associated with Vikrant Massey for their latest Matte Essentials collection under Lenskart AIR. Known for his ability to portray a wide range of characters, Vikrant continues to prove his versatility as an actor and the collection is no different! Always one step ahead in terms of keeping us hooked with their diverse range of eyewear, the brand has taken a big leap into the fashion Landscape. With such collaborations, the brand aims to lead and cement its place in the space of fashion and bring forward its trend-specific offerings.
Massey exudes confidence and authenticity which aligns perfectly with the brand’s core values. His innate charm and popularity amongst diverse demographics makes him a natural fit to be the face of Lenskart’s new collection.
With Matte Essentials, discover eyewear that embraces the essence of modern minimalism and redefines style. Crafted with precision and attention to detail, this collection is designed to elevate your eyewear experience like never before. Light, minimal, and modern, this collection is designed for those who appreciate the beauty of simplicity and do not want to compromise on style at the same time.
One of the standout features of the Matte Essentials collection is the revolutionary TR90 frame. These incredibly lightweight, yet incredibly durable frames redefine comfort by easily adapting to your lifestyle. Whether you’re on the go or spending long hours at work, the TR90 frame keeps you weightless so you can focus on what matters most. Adding a touch of sophistication, the collection showcases a palette of pastel colours. Featuring a sleek matte finish, each frame exudes contemporary allure. With its matte finish, the Matte Essentials collection effortlessly blends into any setting, making it suitable for both formal and casual occasions.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
