MAM
Lenovo launches new products; to launch mass media campaign
BANGALORE: With the launch of a new range of laptops and desktop computers based on the 2nd generation Intel core processors, Lenovo India has become one of the first PC manufacturers in India to introduce PCs powered by Intel’s powerful ‘Huron River’ platform.
With a view to targeting the youth, the brand has come up with long term and short term strategies that includes mass media campaign across television, print and the digital media. It started a teaser campaign a couple of days ago and with the new academic year beginning soon, it has planned a back to school campaign to target schools and colleges for its computing products.
Amongst the products launched today are some with interesting features like hardware TV, one key TV, multi-touch, options for a 3D enabled experience, inbuilt JBL speakers etc.
In 2006, Lenovo achieved tremendous brand awareness and sales branding on Kaun Banega Crorepati. Lenovo intends to be visible on television screens on programs and news channels, but since most brands have followed this trend, the brand plans to do this in a different and interesting way, company sources claim.
The long term strategic initiatives for its consumer business include Lenovo’s plans to significantly enhance channel capacity; improve the end-to-end execution and operations; increase profitability by driving higher mainstream and premium mix; improve supply chain efficiency, and inventory management. To this effect, Lenovo plans to up its number of exclusive outlets to 400 by the end of March and to 1000 by the end of the next fiscal.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
