MAM
Lendingkart appoints Tilt Brand Solutions as its communications partner
Mumbai: Lendingkart has appointed Tilt Brand Solutions as their communications partner for their upcoming campaign that will feature during the ongoing ICC Cricket World Cup. The Mumbai-based brand & communications consultancy, Tilt Brand Solutions is a part of Quotient Ventures.
Lendingkart has been a pioneer in providing working capital financing solutions to entrepreneurs so they can focus on their business instead of worrying about the gaps in their cash flows. Armed with a variety of products, Lendingkart is consistently making it easier and simpler for business owners to get access to loans anytime and anywhere.
Tilt Brand Solutions, in this partnership, was tasked to conceive and execute a through-the-line campaign for Lendingkart featuring their brand ambassador – Rajkummar Rao.
Lendingkart chief marketing officer Ram Deshpande said, “Really excited about our upcoming campaign with Tilt Brand Solutions at the helm to redefine our brand storytelling with our unique position in the fintech space. Looking forward to some great creative work that will take brand Lendingkart further.”
Quotient Ventures co-founder & group chief growth officer, Rajiv Chatterjee, added, “We are thrilled to partner with Lendingkart for this critical campaign. We are partnering with them to position their expanded product portfolio and through-the-line execution of the campaign and amplification across touchpoints. We are grateful to them for the faith placed in us, as well as their ambition to disrupt the market, both at a product and communication level.”
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
